Digital Marketing Manager (Gaming + Community)

Overview

Our client is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into & Real Possibilities by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, our client works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security, and personal fulfillment.  Our client also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry their name. As a trusted source for news and information, our client produces the world’s largest-circulation magazine.

Summary:
We are seeking an experienced Digital Marketing Manager to join our client’s Gaming & Community team. The role will support full funnel marketing to drive mid-funnel engagement through to membership and help the team grow its mobile game participation. The individual will play a crucial role in supporting multi-channel marketing strategies that enhance the visibility and appeal of our organization’s offerings, including products and programs.

The ideal candidate will be an experienced digital marketing professional, with a broad range of experience Including:
 Program Management, with emphasis on Sweepstakes
 Casual Gaming marketing and/or gamification development
 Marketing planning and implementation, with emphasis on mobile marketing
 Marketing Copywriting and Graphic Design direction
 Statement of Work development and management
 Project Management for large projects
 Graphic Designer and vendor management
 Weekly Reporting, analysis, and recommendations, including team presentations, to
reach milestones and KPIs

Requirements:
 Completion of a Bachelor’s degree or equivalent education and minimum of 2 years’ experience with digital program and product marketing, preferably Mobile and/or
Games, at an agency or medium/large-sized organization.
 Proven ability to plan and execute digital marketing programs and initiatives, including sweepstakes and mobile campaigns.
 Experience and strength in crafting marketing copy for both owned and paid media,
including a keen ability to create effective CTAs.
 Experience and strength in directing graphic design for marketing programs and promotions
 Proven experience in project management, including successful completion of reaching milestones and KPIS, and positive ROI.

 A minimum of 2 years’ experience developing SOWs and managing the procurement process to secure approval
 Adept at performance analysis, including insights and recommendations coupled with strong presentation/ reporting capability. Experience with Adobe platforms preferred.
 Adept at running digital tests to optimize campaigns, programs, and products.
 Exceptional written and verbal communication skills, coupled with strong organizational abilities required.
 Proficiency in managing relationships with project stakeholders, including clients, team members, and external partners.
 Experience in working with popular CMS platforms such as AEM, Word Press, or Drupal.
 Readiness to adapt to changing work environments, task, and technologies.