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#182667

Marketing Manager

Portland, OR
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Overview

Create, build and execute US Account Marketing and Activation Plans for that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales Teams

Key Responsibilities:

• Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
• Execute the activation strategy and roadmap
• In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
• Secure the highest share of space within key destination doors and locations
• Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out
• Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process
• Understand product, customer and consumer needs from the US market and all channels
• Where appropriate support SMU (Special Make-Up) and franchise creation / development
• Manage budgets and costs within agreed measures
• Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools

Key Relationships:
• Merchandising/category teams
• Sales teams
• US Marketing Business Units / GTM
• DTC Retail, Wholesale and eCommerce

Knowledge, Skills and Abilities:
• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English required, but there may be an opportunity to do market travel.

Client Description:

Our client strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening brands and products to improve their competitive position. Their strategic focus is on increasing brand credibility, elevating the experience for their consumers, and pushing the boundaries in sustainability. The execution of their strategy is enabled by a mindset of innovation across all dimensions of their business as well as their digital transformation.