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#182504

Paid Advertising Strategist

Washington DC
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Overview

Paid Advertising Strategist

 

JOB DESCRIPTION:

This position is eligible to work remotely more than 60% of time

Are you a paid marketing strategist looking to apply your talents at a reputable, mission-driven, non-profit organization? This position will be a great fit for a dynamic paid media planner and strategist who thrives in a collaborative environment. The ideal candidate will have demonstrated paid media planning capabilities, including research and measurement, and proven experience successfully managing campaigns across multiple channels.

Position Highlights

• Lead our paid advertising practice with the full support of a digital and creative team.
• Provide counsel and strategic direction to leaders at all levels of the organization.
• Craft effective paid marketing campaigns to further project goals and to protect and advance Pew’s reputation.

Responsibilities

• Works cross-departmentally to align campaign strategies and goals.
• Develops impactful and cost-effective cross-channel paid media plans based on defined audiences and goals, using a mix of awareness, engagement, and direct response tactics.
• Works in collaboration with digital and creative team members to create compelling and effective advertising creative that is on-strategy and optimized for distribution.
• Effectively plans, manages, and optimizes advertising campaigns in social, search, display, mobile, and video.
• Tracks and analyzes the effectiveness of campaign performance and makes necessary adjustments to creative and media investments.
• Provides project stakeholders with actionable insights into campaign performance.
• Assists in the management of advertising budgets, invoices, and reporting.
• Trains team members in current best practices in paid media planning and execution.
• Maintains knowledge of industry best practices and new technologies.


Requirements

• Bachelor’s degree or equivalent experience required.
• Solid understanding of media planning, advertising campaign development, display and social platform channel planning, search marketing, creative development processes, landing page development and optimization, ad serving technologies, and analytics.
• Experience managing campaigns within self-serve digital platforms (AdWords, Facebook Ads Manager, DoubleClick, etc.)
• At least 8 years of professional work experience with 3-5 years of experience implementing cross-channel paid media strategies at a digital agency, nonprofit or association preferred.
• Ability to craft targeting, measurement and analytics approaches for digital campaigns.
• Strong analytical and reporting skills and the ability to draw compelling insights from campaign performance data to help teams refine strategies and tactics.
• Experience creating advertising tags and implementing media vendor pixels.
• Relationship building and management with advertising vendors and agency partners.
• Proficiency with Microsoft office, specifically Microsoft Excel.
• Experience with syndicated data and media planning platforms (comScore, Nielsen, Simmons, etc.) and with social, search, and cross-channel media buying platforms (Kenshoo, Brand Networks, Ampush etc.) preferred.
• Google AdWords, Google Analytics certifications preferred.
• Experience delivering advertising on traditional channels like print, radio, OOH is a plus.