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#182357

Integrated Field Marketer

REMOTE
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Overview

Our cloud-based software company is looking to bring in a Marketing Programs/Integrated Field Marketer. You will develop and execute integrated marketing plans to meet or exceed the North American pipeline goals. You will work closely with sales, market strategists, and stakeholders in a fast-paced and rapidly growing market.

**Role Is Fully Remote and Full Time**

What You’ll Do:

  • Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital, and PR 
  • Develop fresh campaign and program approaches 
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Track and measure all marketing programs and optimize resources against objectives and budget  

Requirements:

  • 4+ years experience in demand generation/field marketing or similar
  • Experience working to build out and add copy for emails and utilize automation systems. 
  • Automation system experience, Pardot is a bonus
  • B2B and/or B2B software industry experience
  • MUST HAVE: Basic understanding of Salesforce
  • Ability to turn vision into strategy and a marketing plan
  • Proven ability to consume content and turn it into promotional copy
  • Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
  • Hands-on experience in a fast paced environment