Skip navigation
#181174

Demand Generation Manager

East Coast
Apply Now

Overview

Our client is looking for a Demand Generation Manager to join their marketing team. In this role, you will create, plan and execute integrated marketing campaigns to drive awareness and acquisition in net new accounts, with the goal of rapidly building leads, pipeline and revenue. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns with a keen eye towards performance KPIs. You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action.

Responsibilities

  • Plan, craft, execute and manage integrated marketing campaigns to increase awareness, generate qualified leads, get target accounts to a state of sales readiness and generate pipeline to meet company targets
  • Manage program types including email, nurture tracks, SEM, paid social, webinars, content syndication, direct mail, etc
  • Define campaign objectives, target audiences, strategies. Manage campaigns to expected ROI outcomes.
  • Project manage the execution of campaigns, including identifying roles and dependencies, managing timelines, and cross-functional planning
  • Work cross-functionally with internal teams and external agencies to effectively execute on time and within budget
  • Research and recommend creative and innovative campaign tactics and experiences based on program format and budget
  • Use insights from the Marketing Operations team (conversion rates, pipeline metrics, ROI, etc) to report on campaign performance, progress, and key learnings to unlock additional opportunities and impact on the business

Qualifications

  • 5+ years of experience in B2B demand generation, account-based marketing, or campaign management
  • Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimization, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
  • Demonstrated experience planning, executing, and measuring effective lead nurture programs that map to buyer pain points.
  • Experience with a digital marketing toolset, including Marketo, Salesforce, ABM platforms such as 6Sense, Demandbase or Terminus
  • An analytical and data-driven mindset – comfortable using analytics to measure every aspect of the conversion funnel, identify opportunities, and report out on performance
  • Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1 and 1:many ABM, etc.
  • Collaborative working style; ability to work independently and in cross-functional teams
  • Proactive communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization
  • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects/programs with minimal direction
  • A growth mindset that values experimentation and learning over perfection