A fast-growing family entertainment company is looking to hire a Brand Marketing Director on a full-time basis. Must be able to work onsite in Los Angeles 4 days/week (no exceptions).
Collaborate with the GM to set marketing strategy, annual plans and vision for two brands. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’
Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.
Develop and implement strategies to drive affinity, drive consumption of content, engagement on social media platforms and drive conversion on various retail partner platforms.
Establish relevant KPIs for marketing plans. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
Must be able to work onsite in Los Angeles 4 days/week
You have 5+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing
Experience with working for a CPG or family entertainment brand
Bachelor’s degree required; Masters/MBA degree preferred
Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
Strategic self-starter with ability to set strategy and execute (must be able to roll up sleeves)
Able to prioritize, multi-task and work under pressure in a fast-paced environment