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#180713

PERM: Sr Copywriter (Short form)

Carlsbad, CA
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Overview

Company in Carlsbad, CA is hiring a Sr Copywriter with short form creative product marketing experience. This is a highly collaborative permanent role (working alongside copywriters and designers) and includes comprehensive benefits. Key responsibilities include taking initiative and providing strategic feedback on creative pitches and writing short form creative product marketing copy.

 

Must be able to work 2x per week in Carlsbad, CA (Tuesdays and Thursday).

EXPERIENCE

5+ years of professional copywriting experience in advertising and marketing campaigns - (SHORT FORM creative product marketing copy)

A keen eye for detail and appreciation of great design

A high regard for quality and attention to detail

Experience with SEO concepts and social media marketing

Proofreading experience and familiarity with standard style guides a plus

A strong portfolio showcasing your work across multiple formats (digital, video, social, etc.) is required.

You can craft amazing copy out of thin air, based on briefs, and from drafts written by others.

An ability to adapt quickly and compromise with others without compromising our voice and integrity.

Ability to work independently as well as collaboratively in a team environment.

Ability to clearly communicate concepts through mocks and decks when pitching work to stakeholders and directors.

Ability to work under pressure of tight deadlines and changing priorities.

 

RESPONSIBILITIES 
 

Develop concepts and copy for a range of marketing needs including taglines, print and digital advertising, video scripts, social content, product USPs, and experiential activations
Interpret creative briefs and technical information to develop and produce creative, persuasive concepts through execution
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
Comfortably vary voice, style, and other characteristics demanded by the business unit, channel or target audience
Collaborate with a team of product marketing managers and creative staff; proactively respond to feedback in person and in writing; follow up with creative and account teams throughout the project
Partner with media vendors, photographers, filmmakers, designers, and/or web developers to come up with ideas and concepts that are media agnostic and on brand/strategy
Work under minimal direction with project teams or other internal customers to complete work


Educate and mentor the writing team on outstanding copy writing approach and content development tactics
Be a source of inspiration, positivity and creativity to others
Lead by requiring people’s best thinking, extending challenges, debating decisions, and holding people accountable
Oversee copy for all projects in production, working with the team to verbalize ideas, iron out concepts, solve creative issues through words, and nail the copy
Advise marketing and business leaders on best use of messaging and tactical storytelling aligning with campaign business objectives and value propositions
Maintain up-to-date knowledge of communication and industry trends
Educate team on outstanding copywriting approach and content development tactics


Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Adhere to our brand style guidelines; ensure accurate trademark usage, grammar, punctuation, etc.; uphold a consistent approach across all marketing materials
Rigorously review, proof and edit work to deliver the highest-quality deliverables of the copy team to make informed enhancements where necessary
Other duties as assigned
 

Requirements:

Benefits include:

- Special Award/Target Bonus: 12%

-medical, dental, vision plans

- 401k match (up to 8%)

- Wellness reimbursement ($300/year)

- 2 week vacation + 10 paid holidays (on average)

- Hybrid work schedule