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#180317

Marketing Manager

SoCal
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Overview

This is a hybrid role in the OC, LA, Riverside, and San Diego area (variety of locations!).

Pay Range: $70K - $80K

 

Looking for a full-time (40hrs/week) Marketing Manager. The Marketing Manager will work for a company with 20 years of autism therapy in California. 

 

The Marketing Manager Job Responsibilities:

  • Website: Responsible for maintenance, enhancement, and continuous improvement of the website. Make minor updates to the site using the WordPress content management system (CMS). Use Google Analytics and/or other analytics tools and information to drive continuous improvement of the website overall. Oversee projects with a marketing agency to complete more complex web enhancements or updates. Drive SEO and improvements in organic growth for the site.
  • Social Media: Responsible for social media strategy and post planning to support strategic initiatives of the organization. Create dynamic content that drives audience engagement and interaction, including the design of images/assets used in posts (using Canva) and copy that accompanies posts. Upload and schedule posts in Sprout Social for publication/distribution. Use analytics to measure / monitor results and to guide continuous improvements in the social media program. Develop and implement strategies to drive positive results for the program including building fans/likes / follows, reach, impressions, and engagement. Drive promotions to boost posts on various platforms. Maintain relationships with internal social media key contacts across the organization to drive a balance of local and corporate posts.
  • Email / Digital Marketing: Manage strategy and planning for email communications to various audiences including payors, referrers, and employees. Develop and implement email messages using Constant Contact or a similar messaging platform. Access back-end analytics for delivered, open, and click-through rates for various messages sent. Interpret analytics to inform decisions and guide continuous improvement of the email marketing program. Manage the development and execution of digital marketing initiatives including SEM / PPC and other digital advertising programs including result tracking and reporting.

The Marketing Manager's Required Skills:

 

  • Bachelor’s degree in business administration, marketing, communications, or related field or equivalent.
  • Minimum 2-4 years experience in a related area as an individual contributor successfully performing similar duties. Experience in healthcare marketing is preferred and experience marketing in the autism services space is strongly preferred.
  • Excellent written and verbal communication skills, along with outstanding copywriting and proofreading skills.
  • Firm grasp of marketing campaigns and programs using various marketing platforms, channels, and best practices including social, digital, and email marketing.
  • Strong organizational and project management skills, as well as attention to detail.
  • Self-starter with demonstrated ability to move projects forward, prioritize tasks and meet deadlines.
  • Strong analytical skills with demonstrated ability to access and track metrics, create reports, and effectively use data and information to guide decisions and strategies that drive maximum outcomes from all marketing activities.
  • High level of creativity, hands-on design, and ability to incorporate and reinforce brand guidelines, look and feel across all platforms and channels.
  • Proficient with various computer-based tools and platforms including Microsoft Office 365; Adobe Creative Cloud; Canva; HubSpot, Hootsuite, Social Sprout or other social media management platforms; WordPress or other web content management system (CMS); Constant Contact or other email management platform; Google Analytics.
  • Experience with Customer Relation Management (CRM) tools is a plus.
  •  
  • Videos: Create short videos – using PremierPro or similar video editing software – by editing/weaving together pieces of raw footage along with music and voice-over. May include managing/directing the collection of raw footage from local office partners as well as developing/creating scripts and recordings for voice-over. Video products will be used on social media, websites,s or distributed through other marketing vehicles.
  • Events – Recruiting, Community & Industry: Manage identification of appropriate events and manage support for company participation in events. Includes adding events to the “Events” pages on the website, coordinating events programs including registration, assets development and procurement, collateral development and procurement, promotional item development and procurement, staffing, and other logistics/details necessary to ensure successful participation in selected events. Coordinate with recruiting teammates, local offices, and clinical leadership to ensure a collaborative, cooperative, and coordinated effort.
  • Vendor Relations – Print / Promo / Branded Apparel / Online Company Store: Manage existing vendor relationships and establish new relationships as necessary and appropriate. Ensure marketing assets provided by various vendors are available for order across the organization.
  • Payor / Community / Public / Physician / Referrer Relations: Responsible for the development and implementation of initiatives that advance relationships with these various target audiences. Collaborate with clinical leaders and others as necessary and appropriate to ensure successful execution.
  • Tools / Materials / Templates / Assets: Responsible for the development of tools, materials, templates, and assets used in the marketing program using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) to support marketing initiatives and programs.

Client Description:

You will want to read this fine print. Part of our mission is to take care of you, so we offer the best benefits. Unlike other staffing companies, we provide talent with the same benefits that our CEO gets. This includes:

  • A choice of three major medical plans (including vision coverage) plus dental insurance
  • Paid sick leave for all hourly talent in the U.S. and Canada
  • 401(k) with a match and immediate vesting
  • Exclusive employee discounts through Promo Code: Aquent
  • Access to hundreds of professional development courses through Aquent Gymnasium
  • And much more

Aquent is an equal opportunity employer and is committed to equal opportunity for all employees and applicants. The Company recruits, hires, trains, promotes, compensates, and administers all personnel actions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status of an individual or that individual’s associates or relatives.

 

We have a simple philosophy at Vitamin T: to personally place the best creative talent in the best jobs for the best companies. When you work for Vitamin T, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you, but you know someone who is, please pass this job posting on. We have a fantastic referral program that pays out in cash rewards!

LEARN MORE HEREhttp://aquent.com/rewards/