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#180205

Digital Media Buyer

Manhattan, New York
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Overview

Digital Media Buyer


Our client is a live entertainment advertising agency, is looking for a Digital Media Buyer to join their team to drive the strategy and effectiveness of their clients’ digital activity. This position will play a critical role in managing internal and external stakeholders towards the successful execution of digital campaigns, and serve as the client liaison for online advertising.

They are looking for an individual with a passion for live experience and entertainment brands, paired with an expertise in digital across multiple platforms. This role requires a let’s-do-this attitude, a test-and learn mindset, a curiosity for the constant change in digital capabilities and a penchant for storytelling. 


Responsibilities:

  • Develop and implement digital media plans that translate the marketing objectives and strategies of our clients
  • Day-to-day management of Google Ads (search, youtube, display) and Paid Social Media (Facebook/Instagram, TikTok, Twitter, Pinterest) campaigns
  • Daily campaign optimization and keen attention to improving overall performance
  • Management of publisher and vendor relationships including negotiating and processing IOs
  • Oversight of multiple teams to coordinate ad trafficking & delivery reporting
  • Assisting in reporting - both manual for special initiatives and dashboards via Google Data Studio
  • Experience in campaign set up for seamless tracking in Google Analytics, analysis in Google Analytics to understand behavior beyond the click
  • Curiosity and openness to learning new platforms and paid digital opportunities as they arise

Experience:

  • 2 years experience In Digital Media Buying, Performance Marketing or something similar
  • Proficient with Excel, PowerPoint, Tableau (or similar), Google Analytics, Google AdWords
  • Must have certification in Google Analytics
  • Excellent communication skills
  • Extreme attention to detail and strong ability to multitask / prioritize projects
  • Ability to keep calm under pressure in a fast-paced environment
  • Strong interpersonal skills and ability to communicate effectively with a range of personalities
  • Love of theatre and the arts a plus