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#179668

Director of Brand Media

Virginia Beach
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Overview

This role can be remote, hybrid, or onsite depending on the candidates preference.

We are seeking a full-time, Director to join our acquisition marketing team.
As the Director of Brand Media, you will be responsible for all Linear, OTT, Radio, Print, and Billboard analysis, optimization, integration, and progression to elevate our local brands and help generate sales. 
Do you love solving complex problems with data and figuring out ways to use automation at scale?
If yes, then this is the career for you!
Working directly with the VP of Growth Marketing, the Director of Brand Media will lead the charge in using traditional and digital mediums while optimizing our targeting, creative, bids, budgets, external variables, and personalization to connect our marketing with local customers. Daily responsibilities include actively monitoring, analyzing, and optimizing campaign performance and building and executing the strategic roadmaps for our media evolution.
This position requires an entrepreneurial spirit that embraces forward-thinking to innovate and leverage data and technology. Granularity is crucial as you will be required to analyze data in great depth to recommend strategies and tactics for moving accounts forward effectively.
If your superpower is attention to detail, finding opportunities, leading a team, and the ability to tell a data story from in-depth campaign performance reports, we want to talk to you!

Responsibilities Include:
· Manage a team of 3-5 team members to manager $50M in Branding Investment, Annually
· Develop research, guidelines, and strategies to effectively build rapport with customers, increase brand awareness, and grow market share for our brands in their respective markets
· Identify and scale successful brand strategies across existing and future markets and channels including creative, print, OOH, linear streaming television, terrestrial and digital radio, and paid digital video, working closely with internal and external teams and stakeholders
· Provide departments and teams across the organization with the blueprint and tools for building strong brand equity in brands’ respective markets and supporting future expansions
· Ensure consistent brand identity, presence and communication of each and all of the current and future brands across multiple channels and markets
· Implement brand management infrastructure across current and future brands and markets for streamlined and effective budgeting, planning, execution, and analysis
· Consolidate and streamline brand planning, messaging, communication of service offerings and promotions, coordination, production, and implementation of advertising campaigns across portfolio of our brands
· Identify and engage with media vendors and agencies to establish national accounts and oversee advantageous brand media placements for brands
· Monitor, analyze, and report on sales forecasts and financials relevant to brand performance to help inform traditional and broadcast media strategies and placements, working with internal and external partners to achieve brand and corporate goals
· Report on traditional and broadcast media performance to develop market strategies for growth, expansion, and acquisitions
· Evaluate brand image, conduct competitive research, and contribute to ideation and execution of print, broadcast, and organic brand and advertising programs
· Liaise with branches across the country to gain local insights that are shared with Director of Brand Marketing
· Administer brand marketing budget and report variances to Director of Brand Marketing
· Work with creative production teams and vendors to develop and maintain style guides, brand voice, messaging, and creative execution
· Work across brand team and markets to develop and execute multi-channel advertising campaigns specifically with TV, radio, streaming, online video and print
· Coordinate several marketing agencies to ensure brand purpose, messaging, and guidelines are maintained
· Coordinate execution of media plans with several agencies seamlessly and while maintaining best practices through standard operating procedures
· Provide feedback and analysis on key brand activity and input into future brand marketing activity, supporting corporate strategy and direction
· Manage media budget and resource requirements, including vendor negotiations and agreements
· Present results and build business cases of brand media impact for senior stakeholders

Requirements:
• Bachelor’s Degree in Marketing, Business Analysis, Statistics, Physics, Engineering or equivalent experience. Masters a plus.
• Excellent oral and written communication skills
• Ability to multitask on multiple simultaneous projects
• Capable of working independently while also leading within a team environment
• 5+ years experience managing paid search, display, and social campaigns at scale
• Advanced Excel skills (i.e., pivot tables, XLOOKUPS, If/Then)
• Experience working in all the following: YouTube, Print Media, Linear TV, DV 360, Radio, & OOH
• Experience with Conversion Rate Optimization
• Experience with A/B testing tools preferred

Compensation:
• Competitive salary + Performance-Based Bonus
• Health Benefits (Health, Dental, Vision)
• 401k Matching
• Paid Vacation
Direct Reports:
• 3-5 analysts