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PERM - Head of Events Marketing

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Jan 10, 2020

Evanston, IL

Permanent

Agent: Jody M.

Job #: 155660

Job Description

Responsibilities

    • This position is responsible for managing approximately 45 events each year, including trade/industry conferences and client meetings/conferences, targeted at generating new business and leads for the company

    •  Develop the strategy for events, including working with internal stakeholders to determine the line-up of events each year, that will enable the company to achieve new business goals; conduct research on an ongoing basis to determine what events will be most impactful to the company's business goals

    •  Manage the events team (2-3 direct reports) to effectively plan and execute external events; lead the team to effectively troubleshoot issues

    •  Identify and leverage new/emerging technologies and partnerships to expand the capabilities of the team to gain more leverage and improve the company's ability to deliver world class events

    •  Analyze results from each event to inform future event strategies; deliver event success results to members of the leadership team

 

Required Qualifications & Experience

    •  At least 5 years of experience leading a corporate events team

    •  At least 10 years of experience managing B2B events targeted at business lead generation

    •  Must have experience managing a high volume of large events

    •  Must have excellent communication and organization skills and experience working with business leaders

    •  Experience with MarTech tools and platforms to optimize reach for events

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