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Digital Media Analyst

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Dec 27, 2019

Chicago, IL

Permanent

Agent: Jody M.

Job #: 155371

Job Description

Job Responsibilities:

  • Integrate and analyze data from all forms of online media such as: paid search, organic search, display, video, audio, native and social media
  • Maintain reporting schedules for weekly and monthly reports as well as provide prompt and accurate responses to ad-hoc client requests
  • Disseminate information to Planning/Account teams and the client regarding marketing performance and ROI
  • Work closely with the Director and the broader analytics team to integrate media performance into client-wide reporting
  • Work closely with the Media and Account teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals
  • Provide optimization recommendations that drive results on client campaigns & objectives
  • Quickly understand multiple data sources and develop methodology for joining data that will add value
  • Develop and update actionable dashboards for internal and external clients in Excel, PowerBI, or Tableau



Required Skills:

  • Must have 2-4 years relevant Media Analytics experience to be considered
  • Possesses understanding of digital planning and buying, with a focus on standard media metrics across multiple digital media channels – including Mobile, Video, Paid Social, Programmatic / Display and Paid Search
  • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Self-starter with entrepreneurial mindset
  • Exposure to mobile (SDK) and social measurement approaches as well as understanding of role of attribution and paths to conversions
  • Strong organizational skills, with the ability to aggregate information and data from multiple sources
  • Demonstrates understanding of digital tagging, tracking, QA, and maintenance
  • Experience with media data sources (ComScore, Milward Brown, Nielsen DAR/TAR/Brand Effects, MRI), third party ad serving platforms (Sizmek, DCM), web analytics (Omniture/Google Analytics), third-party validation (Moat, IAS, DoubleVerify), data visualization (PowerBI, Tableau), attribution solutions (Visual IQ, Adometry) and Paid Social Platforms (FB, Twitter, Snapchat, etc)
  • Knowledge of Programmatic DSPs (i.e. The Trade Desk, DBM, MediaMath) preferred
  • Understanding of relational databases and strong understanding of data processing
  • Familiarity with SQL, Pivot Tables, manipulating large data sets, and a strong grasp on statistical concepts
  • Experience designing and measuring media- and audience-based tests in a variety of channels
  • CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.) desirable
  • Advanced Analytics experience (Attribution Modelling, Media Mix Modelling, Regression Analysis) desirable

Want more details about this and other opportunities?
Meet Jody Mousseau!