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VP of Media

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Dec 03, 2019

Greater Detroit Area

Permanent

Agent: Jody M.

Job #: 154769

Job Description

Responsibilities

    •  Own the customer journey through the acquisition funnel via traditional media channels, digital, CRM, mobile focus, social, etc.

    •  Plan, develop and oversee acquisition marketing strategies to improve ROI and work closely with key third party vendors for smooth implementation

    •  Develop and manage the Media team to ensure that customer acquisition and revenue goals, as related to Media, are met

    •  Collaborate with internal teams, including creative, to execute on media and marketing campaigns

 

Required Qualifications & Experience

    •  Must have experience developing and managing media strategy for strong brands

    •  Must have strong leadership skills and the ability to drive results through direct reports (this role will have 3 direct reports to start)

    •  10+ years of progressive experience in a media leadership marketing role working with both off-line and online media, with 7+ years in the development, planning and execution of customer acquisition marketing plans to drive transformative business results

Want more details about this and other opportunities?
Meet Jody Mousseau!