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SEO Analyst

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Nov 26, 2019

Richmond VA

Freelance

Job #: 154664

Job Description

Vitamin T's client is looking for a strategic analyst with proven experience leveraging quantitative data to make strategic business recommendations that drive results.

  • Title: SEO Analyst
  • Location: Onsite in downtown Richmond, VA
  • Hours: Full-time
  • Duration: Temp with potential to extend indefinitely

 

The SEO Analyst will be responsible for delivering actionable consumer insights and behavioral metrics that help the organization:

  • Further understand how consumers shop online
  • Identify opportunities to attract more customers to the client's website
  • Measure and improve the profitability of digital acquisition channels
  • Develop and enhance strategies that meet evolving consumer and business needs

 

Essential Responsibilities

  • Design and manage research/analysis initiatives, utilizing in-depth knowledge of the client's business and marketing expertise, to better understand how to improve its ability to drive customer traffic.
  • Analyze research/analysis data and translate results into clear and useful business insights for the client’s media, communication and creative teams, and department leadership; informing overall marketing strategy and budgeting, creative execution, and media mix.
  • Guide and consult with marketing partners on implementation of research/analysis recommendations.
  • Create and distribute reports to influence strategic decision-making
  • The Analyst will be responsible for understanding the performance of our Search acquisition channels and identifying optimization opportunities to improve their effectiveness and efficiency.

 

Qualifications and Requirements

  • Bachelor's Degree in quantitative major with 2+ years of relevant experience
  • Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction
  • Experience with qualitative and quantitative research methods & reporting tools
  • Demonstrated ability to effectively communicate through written reports and oral presentations with all levels of management
  • Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
  • Strong teamwork skills and the ability to partner with cross-functional teams to deliver work
  • Experience/Proficiency with MS Excel, MS PowerPoint, Statistical Analysis Software; Database experience required