Vitamin T's client is looking for a strategic analyst with proven experience leveraging quantitative data to make strategic business recommendations that drive results.
Title: SEO Analyst
Location: Onsite in downtown Richmond, VA
Duration: Temp with potential to extend indefinitely
The SEO Analyst will be responsible for delivering actionable consumer insights and behavioral metrics that help the organization:
Further understand how consumers shop online
Identify opportunities to attract more customers to the client's website
Measure and improve the profitability of digital acquisition channels
Develop and enhance strategies that meet evolving consumer and business needs
Design and manage research/analysis initiatives, utilizing in-depth knowledge of the client's business and marketing expertise, to better understand how to improve its ability to drive customer traffic.
Analyze research/analysis data and translate results into clear and useful business insights for the client’s media, communication and creative teams, and department leadership; informing overall marketing strategy and budgeting, creative execution, and media mix.
Guide and consult with marketing partners on implementation of research/analysis recommendations.
Create and distribute reports to influence strategic decision-making
The Analyst will be responsible for understanding the performance of our Search acquisition channels and identifying optimization opportunities to improve their effectiveness and efficiency.
Qualifications and Requirements
Bachelor's Degree in quantitative major with 2+ years of relevant experience
Strong analytical thinker with a proven track record of providing actionable insights and clear strategic direction
Experience with qualitative and quantitative research methods & reporting tools
Demonstrated ability to effectively communicate through written reports and oral presentations with all levels of management
Strong project management skills with the ability to juggle multiple priorities simultaneously in a fast-paced environment
Strong teamwork skills and the ability to partner with cross-functional teams to deliver work
Experience/Proficiency with MS Excel, MS PowerPoint, Statistical Analysis Software; Database experience required