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Brand Strategist

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Nov 19, 2019

San Diego- flex onsite/offsite

Freelance

Agent: Jessyca H.

Job #: 154476

Job Description

 We have an agency client that specializes in brand development and design consultancy. While supporting their team you are part of a group that is humble, hungry, and smart. You want to make a difference. You love to collaborate and you take ownership to ensure your clients receive a 5 star customer experience. They currently need a Brand Strategist to come in and support a few clients on an on-going temp basis. Approx 20 hours a week to start and could ramp up to full-time hours too, prefer someone that is local to work on-site but they are flexible with remote work too for the right candidate. This Brand Strategist will have agency experience and 5+ years experience. 


Reports to Direct: COO and Indirect: CEO, VP Brand Development
The Ideal Candidate:
As a Brand Strategist, you balance creative, analytical, and strategic thinking in one
complete package. In your role, you imagine a better world for your client and their
customers as you work at the very top of the brand funnel to build a brands mission,
vision and values that will drive growth and connection. Your strategies will solve
complex business challenges. They will uncover the beliefs that will make the world a
better place. They will identify who the hero is and the problem your brands will solve.
They will create new ways to connect to the heart. You deliver everything with a level of
trust. You work in partnership with the VP of Brand Development, Brand Account
Manager and creative partners to develop disruptive thinking.
ROLES & RESPONSIBILITIES:
- Pinpoint and solve sophisticated business issues
- Develop brand strategies including vision statements, purpose statements, values,
brand tone of voice
- Develop unique and inspiring brand stories that are strategically disruptive
- Develop brand and product architecture strategies
- Develop audience segmentation strategies and develop personas
- Generate insights based on core human truths
- Become the brand expert understanding the category, business, and competitive
landscape
- Conduct data analysis, audience research, stakeholder interviews, workshop
sessions to develop well-informed strategic plans for clients
- Keep abreast of emerging behaviors, cultural/social trends, and technologies that
are changing our client’s businesses
- Develop and lead presentations to senior staff members and clients
- Liaising with senior members of staff and clients to receive feedback and create
improvements to strategies
-
QUALITIES & QUALIFICATIONS:
- Bachelor’s degree
- 5-7+ years of brand strategy at top tier agencies
- Stellar creative and strategic thinking with demonstrated ability to translate
insights into successful initiatives
- Organized, detail and process-oriented with an ability to relentlessly follow-up in
a fast-paced, challenging environment
- Excellent written and verbal communication skills
- A learner – always seeking to improve yourself, your team, and the world around
you
- You thrive on direct, honest, and supportive communication and always thinking
about how to help the teammates around you excel

 

Want more details about this and other opportunities?
Meet Jessyca Hix!