Assist with our PPC strategy by monitoring keywords, search queries, and campaign trends to find areas for growth and improvement (platforms such as Google Ads, Microsoft Ads, YouTube)
Helps with the day-to-day work of managing, and optimizing Paid Social ad campaigns with external agency partner.
Support the digital acquisition manager in reporting development and control of budget/targeting. Analyze performance metrics.
Efficiently work with other department teams - including Human Resources and Provider Recruitment - to develop, implement and manage digital marketing projects/campaigns across a variety of platforms (Facebook, Google & Bing, LinkedIn, etc…)
Assist in the website’s management including content updates, A/B tests, analyze results, and identify actionable opportunities and best practices to improve the website’s conversion performance.
Collaborate with various stakeholders in the development of our email marketing strategy to build email campaigns that drive patient acquisition, engagement and retention.
Collaborate with the in-house design team to develop ad copy, various content, and graphics in to build successful digital campaigns.
What we are looking for:
Bachelors in Marketing or equivalent degree with 2-5+ years of digital marketing/advertising, related experience (preferably in the medical, healthcare or insurance realm is a plus)
2-5 years of Google Ads account management
2-5 years optimizing websites for improved conversion rate & user experience
Understanding of marketing and advertising tools, such as Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, Google Optimize, LinkedIn, MailChimp, etc.
Self-motivated, extremely detail-oriented with positive attitude and ability to always bring ideas to the table
Must love data, analytics, have a strong desire to move things and have a measurable impact
Ability to plan and manage in a fast-paced, often ambiguous, environment
Excellent interpersonal skills, ability to work across the organization