Our client is seeking a Senior Marketing Manager to be responsible for the creation and execution of go-to-market plans for the companies P & L businesses.
This role will be responsible for the creation and the cross-functional execution of marketing plans to support the P & L business plans. Develops the marketing plans then works with the center of excellence teams (Digital, Content, Social, PR, etc.) to ensure that the overall marketing objectives be met. Responsible for managing the business marketing plans and internal clients, measuring performance and tracking and reporting the plan to all key stakeholders.
You will also be responsible for:
- Leading a results-oriented cross-functional marketing team that is accountable for marketing aligned with each of the businesses.
Creating strategic, integrated marketing plans, leading the cross-functional execution of the plans, tracking and measuring results, and managing the marketing budget for each of the plans.
You will be tasked with collaborating and working with the business leaders directly to develop and execute the plans, ensuring that marketing resources are maximized to deliver results as well as collaborating with the marketing functions (PR, Content, Digital, Creative, etc.) to ensure that plans and tactics are executed to deliver results.