VP of Content
As VP of Corporate Storytelling you will communicate the vision, brand, and solution through storytelling. Literally. Your communication skills will speak for themselves. You will be a data-driven growth-oriented cross-team contributor with practical experience across all marketing functions but with particular emphasis on PR, social media and content marketing.
This new senior management position requires a creative genius, an out of the box thinker, a growth obsessive with a proven track record of articulating a disruptive vision to multiple personas. Candidates will have passion, a firm grasp of current digital strategies, brand development experience gained in a B2B software environment, and proven leadership skills.
Work with the CEO, Industry General Managers, Product Marketing, and Head of Marketing to develop stories that communicate the company vision
Develop integrated communication plans that synchronize performance and organic programs.
Manage the people and resources that execute these plans constantly optimizing for best results.
Measure and report on activities, intermediate and key results.
Collaborate with cross-functional teams and leadership.
Coach the team and get the best from everyone.
Monitor market trends, research consumer markets, and competitors' activities to identify opportunities and key issues.
Brainstorm new and innovative growth strategies.
Amazing oral and written skills.
Experience in the machine learning, analytics or advanced analytics
Creativity: boil complex concepts into simple storylines target personas recognize and react to.
Strategic thinking: in charge of aligning the creative process behind the story with the objectives of the brand
Broad marketing skills: mastery of performance and organic marketing techniques.
Hands-on exposure to technology and analytics tools — SQL, HTML, Tableau etc.
Product marketing knowledge and understanding of the product development lifecycle.
Engineering awareness – practical experience of working with engineering teams.
In-depth understanding of the B2B enterprise software buying process.
Experience running global campaigns that cover US, EMEA, and APJ.