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VP Product Marketing


Nov 07, 2019

Boston, MA


Agent: Vincent S.

Job #: 154088

Salary: 185-220K

Job Description

As VP Product Marketing, you will lead a team of highly experienced Product and Partner Marketing professionals. This key leadership position plays an important role in bridging the gap between sales, marketing, engineering, product management, industry, and business development. This role will develop and develop a comprehensive go-to-market strategy for each product to communicate details about our unique value in the rapidly-emerging artificial intelligence and machine learning market.

We’re looking for a self-motivated product marketing leader, with experience handling both internal and external business communication, to develop strategies and associated content that communicates the benefits and details of new product releases.


Key Responsibilities:

Team management - Lead and mentor the team to bring our products to market, ensuring short-term tactical activities and long-term strategic efforts align with stated objectives.

Product positioning – help determine target personas and develop messaging to succinctly describe the unique value

Sales productivity – enable the salesforce with crucial information that allows them to communicate and prove the value of our products and services.

Market intelligence – be an expert on buyers, including how they buy, their buying criteria, etc., and communicate this information throughout the company.

Product launch strategy – assess product roadmap and key initiatives to set launch and communications strategies for internal and external audiences.

In-product notifications/aids – develop in-product content that alerts users to the availability of new releases, and demonstrates how to use new features.

External release communication – create materials, including emails, newsletters, and blogs, that inform customers about the availability of new product releases, and educate them on how to get the most value from them.

Internal release communication – ensure cross-departmental communication about product roadmap and strategy, and ensure everyone has a common understanding of emerging requirements.




15+ years of product marketing experience in a data science or analytics environment.

Proven management and organization skills.

World-class written and verbal communication skills.

Strong project management skills, with acute attention to detail.

Experience working with an enterprise customer base and sales force.

Great people networking skills – you probably knew pretty much everybody in your previous company!

Ability to engage and empathize with data scientists, business users and executives.

BA/BS degree or equivalent practical experience.

Want more details about this and other opportunities?
Meet Vincent Sorce!