Our travel and hospitality client is looking for a Marketing Brand Manager who is analytical, strategic, and driven.
With the oversight of the Vice President of Marketing & Communications, lead the development and implementation of the assigned marketing programs and projects of the marketing plan, according to the established timelines, goals, standards and expectations of quality, integrity and customer service.
Assists with the development of annual international travel trade sales and marketing programs and the development and implementation of international consumer marketing programs.
Participates in coordinating marketing strategy with Tour Operators.
Work with internal teams to research, plan, execute and measure traditional and online advertising activities that supports the travel trade domestically and internationally.
Ensure consistent messaging across all marketing and sales platforms including printed brochures, presentations, website, emails, surveys, newsletters and other sales collateral as needed.
Support the brand promise through careful execution of the design, messaging, voice and approach of all marketing efforts.
Ensure consistency and integration across all messaging platforms.
Work collaboratively with cross-functional, integrated teams, internal and external partners, contracted creative agencies and International teams.
Serve as liaison with creative, media and other contracted agencies for conceptualizing, developing, and delivering trackable marketing programs and campaigns to achieve the goals and objectives for markets and programs as specified.
Develop marketing creative concepts, review ad submissions, and obtain approvals to ensure that they adhere to branding standards and technical/creative specifications as well as appeal to the targeted demographic.
Drive objectives and awareness for International and Domestic programs, through integrated marketing communications channels, including co-operative ads, sales ads, e-Commerce, CRM, social media, events, and community relations.
Upon approval, manage media purchases in cooperation with the media buying agency, including media analysis as to the best vehicles to utilize to achieve the goals and objectives for specified programs
Review and provide feedback for content, copy, and creative for websites, advertising, marketing campaigns, blogs, e-newsletters, social media pages, and any additional collateral in relation to interactive programming.
Maintain a well-informed working knowledge of the destination partners in the area.
Serve as brand advocate and marketing support for internal departments.
Ensure a unified and effective workflow process for departments enlisting marketing support.
Assist Leadership in setting and meeting goals and objectives as requested.
Track, report, and analyze marketing efforts within designated markets.
Minimum Bachelor’s degree in marketing, advertising, public relations or related field and three to five years of related experience. Will substitute experience for education.
Experience within the tourism industry.
Proficient in MS Office suite, Email, Internet, CRM.
Working knowledge of websites, and e-marketing techniques/technologies, social media and mobile marketing. Must possess knowledge of principles and techniques of marketing, advertising, and promotions.
Ability to establish and maintain effective working relationships with agencies, departmental staff, supervisors and the industry partners.
Requires strong customer relations skills, communication skills, both verbal and written, organizational skills, both analytical and problem solving, and the ability to work with confidential documents.
Excellent time management and organizational skills.
Must be a self-motivated, team player with high energy and a great attitude.
The ability to manage multiple tasks, achieve deadlines under pressure, and work independently without direct supervision or as a member of a team that solicits input for all levels of the organization.