Content Strategist Scope and Purpose: Are you a storytelling prodigy? We're looking for an exceptionally creative content creator and visionary storyteller to take our client's brand and its assets to the next level. The Content Strategist will play a role in all online marketing and social media activities. The Content Strategist is responsible for monitoring day-to-day organic social media and online community engagement, as well as maintaining various digital marketing efforts. They will engage directly with customers on our social media sites, blogs, review sites and other outlets, working to improve the experience for our client's current and prospective customers online. This role will also support other owned content sites, including blogs, website and email marketing content, video content, mobile marketing initiatives and strategic partnerships with other content producers. We are looking for someone who is a self-subscribed passionate story teller and writer, as copywriting is at the heart of this role.
Reports To: Sr. Manager, Marketing (Innovation, Digital and Processes) Education/Certificates:
" Minimum requirements: Bachelor's degree in marketing or a related field required Experience:
" 5-8 years of experience in marketing content or related field
" 3-5 years in branding, copywriting, digital content & analytics
Skills, Knowledge & Abilities:
" Strong copywriting and proofing skills
" Creative thinker and writer
" Detail-oriented and highly organized
" Strategic and analytical in approach
" Open to learning in an ever-changing digital environment
" Collaborator and Partner
" Experience in online marketing, particularly B2C email, websites, video and social media " Expert on all social media channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, etc. " Experience with third party social media management tools such as Hootsuite, SoCi, Reputation.com, etc. " Skillful at responding to reviews in online forums " Familiarity with SEO best practices " Knowledge of Microsoft Office, including Outlook, Excel and Word, as well as Microsoft Sharepoint " Knowledge of the property management industry preferred Essential Duties: " Create a comprehensive social media strategy and expand social media presence for the company and its assets, covering Facebook, Twitter, LinkedIn, Instagram, blogging, Pinterest, etc. " Monitor and participate in conversations happening in online communities and on review sites to manage and learn about how our brands are perceived in the market " Produce content through written articles, video, photo galleries, live streams, social media posts and mobile push alerts for all platforms, including desktop, mobile, apps and social " Identify compelling user-generated content of interest to our audience to share " Find new and efficient ways to create different types of content (infographics, gifs, slide shows, etc.) " Partner with Portfolio Marketing Managers and Branding + Creative teams to develop copy and content for our target customers and campaign goals " Partner with Branding + Creative to create and gather assets for campaigns, create video and photography scripts and content, and coordinate delivery to marketing agencies and other stakeholders " Upload and organize pieces of content across various platforms. " Set clear, measurable goals and ensure advertising and social media activities deliver on expected goals (i.e. number of followers, number of fans, level of engagement, tone of conversation throughout the internet, number of clicks, etc.) " Use tools such as Google Analytics, Google AdWords, Social Media Management tools, Content management systems, Facebook Ad and Business Manager and more to track and manage analytics " Conduct consumer research and analysis to make sound recommendations on how Fairfield should interact with our online customer. " Partner with Portfolio Marketing Managers in developing relevant marketing campaigns leveraging analytical and research insights "