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Account Executive


Oct 11, 2019

Troy, MI


Agent: Emily B.

Job #: 153029

Salary: based on experience

Job Description

Our client, a dynamic agency in Troy, MI is seeking a temporarly Account Executive to join them on-site through the end of the year.  The Account Executive is primarily responsible for the initiation and execution of all marketing, creative, media, and research projects for clients.  The AE is the client’s main contact with the agency on a day-to-day basis and is the representative within the agency for the interests of the brand. The position entails a wide variety of functions which are outlined below.

  • involved in establishing the marketing objectives and strategies for annual planning
  • identification of potential target consumers, geographic or sessional considerations, and the establishment of copy and promotion strategies
  • analyzes the effects of the brand’s advertising and promotion efforts in order to identify any problem areas or business building opportunities for the brand
  • develops or aids in the development of business building plans and presents these plans to the client
  • analyzing competitive share trends, media spend and copy, as well as the effects of competitive pricing and promotion
  • oversee all creative projects on the brand from start to finish
  • primary developer of the brand’s copy strategy from a distillation of research, client input, and creative department input
  • provides the creative team with the final copy strategy and general executional guidelines for every project, as well as a complete briefing on the product, marketing background, etc., as needed
  • helps to evaluate the creative team’s solutions to a problem in terms of strategy, product performance, and aesthetics
  • obtain all necessary internal approvals before the copy is presented to the client
  • serves as the client's representative throughout the production process
  • sees the creative project through the final client approval procedures

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