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Social Media Strategist

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Oct 10, 2019

Greater Detroit Area

Permanent

Agent: Jody M.

Job #: 152980

Job Description

Responsibilities

    •  This role is primarily focused on acquisition marketing through paid social, and is not expected to do community management or content development for social platforms

    •  Develop and lead strategy for annual paid social media plans (currently focused primarily on Facebook, Instagram, Pinterest, but can also include YouTube, Twitter, and other platforms), and guide the execution of social media initiatives to elevate the brand and increase the customer base 

    •  Work closely with various internal teams and external agencies to ensure consistent brand messaging and effective paid social plans, as well as buy and place paid social media campaigns

    •  Stay on top of social platform algorithms and change strategy as algorithms change

    •  Use analytics to inform strategy and ensure that KPIs are being met, and that paid social is yielding ROI

    •  Meet with Marketing leadership to develop and discuss strategy to drive business goals through paid social

 

Required Qualifications & Experience

    •  Must have at least 5 years of paid social experience

    •  Must have excellent written and verbal communication skills and be a concise and organized presenter

Want more details about this and other opportunities?
Meet Jody Mousseau!