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Sr. Analyst

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Oct 08, 2019

Birmingham, MI

Freelance

Agent: Brandon A.

Job #: 152895

Salary: $40/hr

Job Description

Our client is looking for a Sr Analyst. They just won some new business for an up and coming online motorcycle sales company. The client meeting is Monday and they're looking for someone with agency experience to help:

  • Define business objective
  • map objectives to goals
  • metrics and KPIs
  • Create goals / strategies
  • Define goals and success that are Actionable, Measurable and Understandable
  • Get buy-in from sponsors
  • Choose KPIs
  • Provide direction
  • Aligned with marketing strategy
  • Set targets / benchmarks
  • Use of historical data
  • Use of external and secondary benchmarks
  • Lay the groundwork for proper tagging implementation and for tracking data
  • Determine reporting and segments
  • Plan how to sort through data
  • Identify what data is needed
  • Articulate why that data is needed
  • Analyze, adjust and improve
  • Assist in optimizations and improvements through A/B testing or Multivariate testing techniques

Client Description:

National Advertising Agency

Hours - M-F, 9a-5p or 6p. 

ONSITE

No travel required at this time.

Looking for 5+ yrs experience.

Requirements:

Activities:

  • Material review and immersion into existing content, data, and primary research
  • Marketing audit to review current plans, performance results to inform media planning, testing and optimization strategies
  • Evaluation and creation of inventory goals by vehicle type and market
  • Material review and immersion into existing content, data, and primary research
  • Creation of demand formulation based on market seasonality of vehicle type, transaction volumes, and lead times by market to estimate revenue potential for the new service
  • Estimate the size of the addressable market size related to audiences/personas
  • Digital Experience Audit

 

Want more details about this and other opportunities?
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