The Market Development Manager plays a strategic role in articulating the overall marketing and sales journey for new prospective clients/partners. Working closely with Division Leaders and Partner Engagement Managers, this role will execute on agreed growth strategies that require marketing leadership and execution. These priorities may include persona development, journey mapping, messaging design, process design, bringing best practices to the use of Salesforce.com for marketing and sales collaboration, and creating proposal and slide banks.
Lead the execution of growth strategies.
Develop targeted segmentation plans to prioritize go-to-market plans at the regional and state level.
Lead new, high-impact initiatives that positively impact growth, trust, and conversion.
Lead cross-functional teams to collaborate on and problem-solve for improvements in how data and research is packaged for decision-maker consumption.
Lead process design and improvements for marketing and sales use of Salesforce.com, including analysis of win/loss, and develop actionable strategies for enhancing our win ratios.
Conduct research to understand customer personas, pain points, and needs.
Provide customer and market insights to Sales, Professional Learning, and Marketing & Creative Services staff, through formal and informal research.
Design lead nurturing and customer retention messaging journeys, and proactively measure performance.
Design webinar programs and events specifically to drive conversion through the sales funnel.
Provide messaging leadership to all touches in the customer journey, including back-office touches.