Our client is a rapidly growing agency looking for an seasoned Digital Marketer with a background in Programmatic Buying. You'll be responsible for expertly managing display and video campaigns from end to end in various DSPs.
Work with programmatic buying platforms like Beeswax, The Trade Desk, Simpli.fi, DV360, AppNexus, and/or others.
Execute multi-channel programmatic campaigns (display and video/OTT) with varying KPIs for SMB as well as enterprise clients.
Manage campaign delivery and performance across various execution platforms, from set up through final campaign reconciliation.
Collaborate with all internal teams to successfully deliver digital media campaigns – teams include Planning, Ad Operations, Search & Social, Data, and Creative Services.
Understand client objectives and KPIs and make optimizations based on data-driven analysis, client reporting, and knowledge of the marketplace.
Keep on top of industry trends and make recommendations for client testing within buying channels (e.g. partnerships, creative formats, buy models, etc.).
Manage processes with external vendor partners and help identify improvements to internal workflows and process in collaboration with others.
Participate in testing of new vendors, technology, products, etc., with the goal of driving innovation, improving results, and meeting business objectives for the team and company.
Troubleshoot campaign delivery and performance issues, such as data discrepancies and tracking issues, and act as a resource for the team in those efforts.
Proficiency in G-Suite and Microsoft Office desktop applications, particularly Excel and formulas to process and analyze data
Familiarity with HTML/CSS, and data management platforms is a plus
Experience in the programmatic buying landscape and real-time media buying.
Experience with viewability/ad fraud, verification, and other ad serving technologies.
Knowledge of the customer journey and execution of digital marketing plans to drive the sales funnel.
Proficiency in managing campaigns with various KPIs including conversions, video completion, viewability, click-through rate, and more.
Excellent knowledge in data aggregation and correlating campaign delivery data and performance metrics across multiple ad platforms.
Energized by change; adaptable, agile, able to pivot to reflect changing processes and technology, industry evolution, and client requirements.
Excellent oral & written communication.
BS/BA from an accredited four-year university or equivalent related work experience
2-3+ years of experience in the Programmatic arena is key.
Deep understanding of process and product improvement is a plus.