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Programmatic Media Specialist

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Oct 02, 2019

Austin

Permanent

Agent: Den M.

Job #: 152684

Salary: $55-60K

Job Description

Programmatic Media Specialist

Full-time, Onsite (South of Downtown)

$55,000-$62,000, plus benefits

 

Our client is a rapidly growing agency looking for an seasoned Digital Marketer with a background in Programmatic Buying.  You'll be responsible for expertly managing display and video campaigns from end to end in various DSPs.

Responsibilities:

  • Work with programmatic buying platforms like Beeswax, The Trade Desk, Simpli.fi, DV360, AppNexus, and/or others.
  • Execute multi-channel programmatic campaigns (display and video/OTT) with varying KPIs for SMB as well as enterprise clients.
  • Manage campaign delivery and performance across various execution platforms, from set up through final campaign reconciliation.
  • Collaborate with all internal teams to successfully deliver digital media campaigns – teams include Planning, Ad Operations, Search & Social, Data, and Creative Services.
  • Understand client objectives and KPIs and make optimizations based on data-driven analysis, client reporting, and knowledge of the marketplace.
  • Keep on top of industry trends and make recommendations for client testing within buying channels (e.g. partnerships, creative formats, buy models, etc.).
  • Manage processes with external vendor partners and help identify improvements to internal workflows and process in collaboration with others.
  • Participate in testing of new vendors, technology, products, etc., with the goal of driving innovation, improving results, and meeting business objectives for the team and company.
  • Troubleshoot campaign delivery and performance issues, such as data discrepancies and tracking issues, and act as a resource for the team in those efforts.
  • Proficiency in G-Suite and Microsoft Office desktop applications, particularly Excel and formulas to process and analyze data
  • Familiarity with HTML/CSS, and data management platforms is a plus

 

Other Skills:

  • Experience in the programmatic buying landscape and real-time media buying.
  • Experience with viewability/ad fraud, verification, and other ad serving technologies.
  • Knowledge of the customer journey and execution of digital marketing plans to drive the sales funnel.
  • Proficiency in managing campaigns with various KPIs including conversions, video completion, viewability, click-through rate, and more.
  • Excellent knowledge in data aggregation and correlating campaign delivery data and performance metrics across multiple ad platforms.
  • Energized by change; adaptable, agile, able to pivot to reflect changing processes and technology, industry evolution, and client requirements.
  • Excellent oral & written communication.

   

Education/Experience

  • BS/BA from an accredited four-year university or equivalent related work experience 
  • 2-3+ years of experience in the Programmatic arena is key. 
  • Deep understanding of process and product improvement is a plus.

 

Want more details about this and other opportunities?
Meet Den Mondejar!