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Marketing Analytics Lead

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Sep 27, 2019

Austin

Permanent

Agent: Den M.

Job #: 152520

Salary: $80,000-88,000

Job Description

Marketing Analytics Lead

Full-time

Onsite (South Lamar)

$83,000-$88,000 DOE

 

Our client is looking for a Marketing Data Analyst that excells at telling a great story and knows that the story often lies between the lines -- a combination of qualitative and quantitative, art and science analysis.  We are looking for someone who prides themselves in their ability to distill the complex and hard-to-understand into actionable next steps.

 

RESPONSIBILITIES

  • Play an instrumental role in evolving and designing new, innovative measurement tools/methodologies
  • Develop media benchmarks by vertical driven by in-house data, managing the process through to delivery while also taking ownership of all-agency roll out
  • Build a deep understanding of media plans and their objectives to help key account teams build comprehensive measurement framework, test & learn plans, and tracking implementation
  • Educate clients and outline the benefits/tradeoffs of Digital Attribution, Marketing Mix
  • Modeling, and other measurement and optimization techniques
  • Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor and application specific sources
  • Utilize general business knowledge to understand marketing, pricing, operational, competitive challenges and opportunities

DESIRED SKILLS

  • 7+ years in media (agency preferred) with excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Ability to sit with executives internally and with clients
  • Exposure to all digital media channel measurement approaches as well as understanding of role of attribution and paths to conversions
  • Exposure to advanced engagement measurement approaches relevant to content and experiential marketing (i.e. beacons, time spent, sentiment)

JOB DESCRIPTION

  • Ability to develop bespoke and long-term brand health/creative/content measurement platforms and experience to execute with a range of relevant partners (i.e. Millward Brown, Nielsen etc.)
  • Proficient in using media planning, reporting and management tools such as Nielsen, Strata, Google Analytics, Doubleclick, eMarketer for application/analysis
  • Demonstrates understanding of digital tagging, tracking, QA, and maintenance
  • Thought leader in the conversation of ad verification and viewability
  • Extremely detailed oriented and can aggregate data from different sources in a clear way for clients to digest easily
  • Talent for researching trends shaping consumer behavior today and in the future
  • Strong organizational, interpersonal and project management skills
  • Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
  • People person, vocal in opinion, articulate with rationale, resourceful and action-oriented
  • Love never-been-measured before challenges, shifting deadlines and setting high bars of achievement
  • Proficiency in Microsoft Excel and Powerpoint is required
  • (BONUS) Experience with data visualization and web coding (html, javascript, python)
  • Open to travel as necessary

Want more details about this and other opportunities?
Meet Den Mondejar!