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Marketing Strategist (Talent Acquisition)

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Sep 24, 2019

Richmond, VA

Freelance

Agent: Greg C.

Job #: 152357

Job Description

Vitamin T's client, a major national retailer, is looking for a Marketing Strategist to join their team to support a critical initiative. The Marketing Strategist will support campaigns for the client's Talent Acquisition team. These recruitment campaigns focus on driving qualified candidates to apply for key job openings within the company.  

  • Title: Talent Acquisition Marketing Strategist
  • Location: Onsite in Richmond, VA
  • Hours: Full-time
  • Duration: 3-6 months, with potential to extend


RESPONSIBILITIES

  • Based on biggest staffing needs, identify how the client can reach qualified candidates and drive them to apply. Partner with stakeholders to identify the best path forward.
  • Oversee development of campaign creative assets by internal and external partners
  • Engage with the external agency partners responsible for developing creative, as well as placing media buys for programmatic, social, display, OOH, etc. 
  • Track campaign performance. Partner with the Talent Acquisition data analyst to review campaign performance. Make recommendations on media performance to optimize ROI.
  • Manage external job board vendors. Campaigns will include placements on a number of the nation's leading job sites. Ensure thatcampaigns 
  • Utilize Google Analytics, Tableau, and tracking pixels to accurately track campaign performance
  • Write job board postings as needed

EXPERIENCE

  • 3+ years of strategic marketing experience.
  • Prefer candidates who have worked with a mix of digital and traditional channels (OOH, Social, Display, Paid Search, etc) of campaigns utilizing a mix of digital and traditional channels. 
  • Previous experience with recruitment/talent acquisition campaign marketing is STRONGLY PREFERRED
  • Experience working with job board vendors in support of recruiting initiatives is preferred (ex: Indeed, Careerbuilder, Glassdoor, SnagaJob, LinkedIn, etc)
  • Experience managing tracking pixels for tracking campaign performance is a PLUS

Want more details about this and other opportunities?
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