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Social Media Manager

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Sep 18, 2019

Simi Valley

Freelance

Job #: 152182

Salary: 75-85k

Job Description

We are seeking a goal-oriented and highly entrepreneurial person to join our client's fast-paced team. We are looking for a creative, analytical and strategic individual to drive awareness, engagement, and conversion through social media initiatives. The position will utilize a combination of social network management, community engagement, and partnership opportunities to drive the social strategy. Successful candidates will possess a deep understanding of social media tactics and strategies along with experience in the Skincare or Beauty industry (nice bonus). This position will be responsible for creating and executing strategies in a fast-paced, high-volume environment across all social marketing channels.

Responsibilities:

  • Oversee all social media platforms from ideation, to content creation to implementation, management and reporting.
  • Expert understanding of social media monetization trends, practices and industry needs.
  • Attend industry events and talent meetings outside of normal work hours
  • Provide weekly reports and analysis around social media platforms
  • Drive compelling multi-platform social strategy, designed to accomplish larger corporate objectives.
  • Conceive, create and execute innovative marketing campaigns to deliver revenue growth, customer retention, brand awareness and engagement and sales through social channels.
  • Identify and create programs and promotions to grow membership and engagement within the social media and community space that align with DERMA E corporate objectives.
  • Use each channel to support brand objectives, key products & product launches.
  • Responsible for providing timely reporting and analytical understanding of campaign results.
  • Identify, learn and own emerging platforms strategy, analytics and execution.
  • Responsible for creating and implementing social publishing best practices with engagement benchmarks for all social channels.
  • Manage the social content planning, programming, publishing, tagging, and editorial calendar.
  • Develop new ways to foster community through real time 1-1 engagement.
  • Direct supervision of the Social Media Coordinator

Client Description:

skincare/beauty

Requirements:

  • BA/BS required
  • 2-4 + years of concentrated experience with digital marketing and/or social media channels; proven ability to significantly drive engagement, growth, and conversion.
  • 2-4 years of paid Facebook advertising experience; using UI tools and features like Power Editor, Custom Audiences, Look-A-Like Audiences, Carousel Ads, etc.
  • Creative thinker who can be both innovative while execution oriented
  • Strong analytical capability with experience in reporting, data management, and analytics
  • Very proficient with Microsoft Office Suite (Word, Excel, PowerPoint) and able to develop customized and professional reports
  • Multi-tasker who is well organized, with impeccable written and creative skills
  • Ability to work independently and as a team in a fast paced, positive environment.
  • Beauty/Retail experience a plus
  • Graphic Design Experience a plus