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Digital Marketing Content Specialist

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Sep 12, 2019

Chicago

Permanent

Agent: Mary Beth S.

Job #: 151988

Job Description

SUMMARY

Our client is looking for a Digital Marketing Content Specialist, responsible for supporting online digital marketing efforts on branded eCommerce websites and affiliate websites. The Content Specialist will work with cross-functional teams to implement website changes, updates and uploading new content. This role will be responsible for website search and will also support other digital marketing programs when necessary. 

RESPONSIBILITIES:

  • Provide content support by making updates to company information, service, offline marketing support, customer acquisition, retention, email program, and revenue growth
  • Gathers, develops, and coordinates program plans to implement changes
  • Updates intranet or affiliate websites on a regular basis
  • Creates, edits and uploads graphical assets for internal or external uses
  • Engages with external vendors and internal customers for digital programs when necessary
  • Supports the development of website enhancements and bug fixes
  • Plans, maintains, tests, executes and communicates website search performance
  • Participates in cross-functional team meetings and marketing program calendar reviews
  • Communicates content and program plans to the necessary teams and vendors to meet business objectives
  • Executes digital changes (website, images, documents) using technology (HTML/CSS/JS, Adobe Suite, Microsoft Office)
  • Works closely with Data Analyst to identify trends in website key metrics
  • Maintains and improves onsite, multi-faceted search to promote products with keywords in order to increase conversion on the website
  • Other duties as assigned

QUALIFICATIONS & REQUIREMENTS:

  • Bachelor's Degree (B.A.) in design or technology from four-year college or university, plus a minimum of three years working in Ecommerce with digital marketing experience, including developing web pages with HTML and CSS, or related experience and/or training, or an equivalent combination of education and experience
  • Knowledge of usability principals, cross-browser compatibility, accessibility best practices, and HTML document architecture
  • Familiarity with working within a structured Content Management System (CMS)
  • Expertise in hand-coding table-less HTML layouts using browser-compliant CSS and semantic markup
  • Graphic design experience and graphic skills for editing images and adapting concept mockups to functional cross-platform HTML page layouts
  • Exposure and/or experience reporting on financial impacts of digital initiatives
  • Experience with planning and implementing strategies for email program
  • Proficient in HTML/CSS/JS; Adobe suite including Photoshop, Illustrator, InDesign; and Microsoft Office including Outlook, Excel, PowerPoint, and Word
  • Excellent communication skills, both verbal and written
  • Excellent troubleshooting/problem solving skills
  • Effective time-management skills, organized, proactive, and detailed oriented with a keen eye for quality control
  • Ability to adhere to deadlines and accomplish goals in a timely manner
  • Good interpersonal skills with the ability to work as part of a team under tight deadlines with changing priorities. Also able to work independently with little supervision
  • Analytical understanding to implement changes based on market, user and company data
  • Experience in B2B Ecommerce desired
  • Familiarity with the Oracle/ATG or other Ecommerce platform a plus
  • Current with email marketing best practices and industry standards with a passion for technology

Want more details about this and other opportunities?
Meet Mary Beth Schultz!