Develop, manage and execute national and regional marketing campaigns and initiatives to drive demand generation and brand awareness
Collaborate with Marketing, Sales, and Outbound teams to define lists, key personas and messaging
Create content for campaigns that align with corporate campaign themes by teaming with marketing team members
Develop multi-channel campaigns to engage target prospects and drive them down the lead acquisition funnel, coordinating business development rep activity and outreach
Understands strategic target account priorities and develop account-based marketing (ABM) programs with global campaigns team, as appropriate, including contact acquisition, engagement tactics, nurturing programs and analytics
Coordinates regional lead development and prospecting priorities to ensure execution of marketing programs, alignment with sales and generate the required responders and pipeline to maximize SQLs.
Required Qualifications & Experience:
Bachelor’s degree with 7-10 years of hands-on field and partner marketing experience.
Need to be someone that has channel and demandgen experiece
Proactive management of the field marketing team, including mentoring and guiding team members, conduction regular 1:1’s and ensuring effective communications
Previous use and strong understanding of sales and marketing automation tools, such as Eloqua, ON24 and SFDC
Previous use of ABM tools and analytics
Capable of building strong working relationships across all levels of the company, especially with remote teams
Proven success with planning and execution of marketing campaigns
Strong verbal and written communication, interpersonal, project management and decision-making skills
Desired Characteristics & Fit
Someone who is a high achiever and brings excitement to the team. They really need someone that is going to lead from the front and not from the back. They will work with both sales and marketing teams.
It is important for this person to have new and innovative ideas and understand the new vision about what marketing is all about right now.