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Financial Product Marketing Manager

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Sep 10, 2019

Chicago, IL

Freelance

Agent: Ilana B.

Job #: 151861

Job Description

Are you an imaginitve marketer with a proven success of product marketing management in the financial space? Looking for your next challenge and to be part of a growing team and organization? We're so happy to you're here! Vitamin T is partnering with a global financial firm looking for a Product Marketing Manager for a long term opportunity who will be responsible for marketing a specific process globally, and hope this role is for you!

The Product Marketing Manager will lead the integrated promotion and marketing campaigns of these products across all relevant channels. This role will also work across other marketing and communication teams to implement these campaigns including; education, digital, creative, events, marketing automation, corporate branding, social, broadcast and analytics.

This is a global role, suitable to an individual with a strong understanding of financial markets; experience partnering with products, sales and marketing teams; demonstrated track record of B2B marketing success; and a willingness and passion for creativity.

Key Accountabilities:

  • Developing an understanding of the products to develop strategic marketing plans
  • Identifying the product positioning and marketing needs for campaigns and develop campaigns to fit these needs
  • Engaging directly with customers, prospects and influencers to research, test and evolve the marketing message
  • Monitoring of the competitive marketing landscape
  • Defining the segmentation of target customers and prospects, and tailoring marketing content to specific segments
  • Identifying and developing channels for product marketing such as industry groups and associations, conferences, buyer groups etc.
  • Working with integrated marketing team to ensure campaigns are created, executed and measured against pre-defined goals and in alignment with business/sales goals
  • Creating and maintain quarterly metric reports and bi-annual strategy documents
  • Budget management for marketing of business lines
  • The role requires experienced application of the following tactics and channels: online advertising; website management; direct marketing; industry events/tradeshows; content development; marketing collateral; education material, and social media.
  • To fulfill any additional / ad hoc duties as required to meet the needs of the business.

Experience & Skills:

  • Excellent written and verbal communication skills a persuasive and passionate communicator.
  • Strong sense of collaboration and ability to work as part of a growing global team as well as with people of all levels.
  • Considerable marketing experience with exposure to the finance industry is required and understanding of derivative markets and/or post-trade services/risk management is preferable.
  • Comfortable in a global, matrixed organisation and working in cross functional teams.
  • Experience in analyzing and presenting marketing performance data to improve marketing performance and approach.
  • Outstanding organisational, interpersonal and relationship building skills.
  • Extensive practice in implementing digital marketing programs leveraging the latest technologies, media and marketing automation tools to develop effective communication with targeted clients.
  • Experience in analyzing and presenting marketing performance data to improve marketing performance and approach.
  • Strong ability to partner and maintain positive working relationships across internal teams and external customers/agencies/vendors.
  • Proven ability to make decisions, manage projects and meet strict deadlines.
  • Leader that can gain the support and efforts of stakeholders, teams and task owners.
  • Proactively offers solutions, promotes and sell ideas persuasively, projects a positive professional image, works through conflicts, works effectively under stress, and operates independently to respond to change and ambiguity.
  • Proficient in Microsoft Word, Excel, and PowerPoint. Working knowledge of Pardot, Salesforce and Google Analytics.
  • Bachelor’s degree with a minimum of 3.0 GPA. 

Additional Requirements:

  • Potential for 5-10% travel

 

Want more details about this and other opportunities?
Meet Ilana Black!