*Must have proof of eligibility to work in the US as W2 employee, sponsorship is not available. Candidates with less than 5 years director-level experience will not be considered.
Sr. Director of Digital Marketing
Temp to Perm
$150,000-185,000 DOE (plus benefits)
Our client is a SaaS leader looking for their next Sr. Director of Digital Marketing. The Sr. Director of Digital Marketing is a strategic role that leads global paid digital marketing channels, including SEM, display, programmatic, paid social, and affiliate marketing. The focus is on the acquisition of new customers, although the role will support other marketing initiatives requiring digital marketing expertise and execution. This role currently manages a team of internal digital marketing professionals, plus management of external agency and vendor resources.
Develop and drive execution of multi-channel, cross-segment digital marketing strategies and programs that enable predictive spend and positive ROAS, meeting or exceeding digital revenue and LTV:CAC targets
Oversee digital customer acquisition strategy and programs globally, including: paid search, display, programmatic advertising, paid social and affiliate.
Lead a team to create and manage campaigns and related budgets for all digital advertising platforms, these include, but are not limited to Adwords, Google Display Network, Bing, Facebook, LinkedIn, and Twitter.
Determine and manage appropriate digital analytics tools, including Google Analytics, our internal database, each advertising platform, and other attribution tools, to track results and ensure reporting infrastructure is appropriate to provide full funnel analysis and align investment decisions with MRR.
Accurately forecast aggressive channel performance and manage digital marketing budget.
Lead, inspire, manage, and mentor direct reports to maximize their individual potential and professional growth, as well as ability to function effectively as a team.
Lead the day-to-day operations of the team to ensure effectiveness, efficiency, and scalability.
Build a culture of accountability and crossing the finish line.
Cultivate an environment of teamwork, openness, creativity, and continuous improvement. You and your team must be forward thinking and always testing new opportunities.
Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies.
Collaborate closely with other functions, including Web, CRO, Demand Generation, Product, CustomerMarketing and Sales to execute cross-functional initiatives in support of company objectives.
Utilize advanced audience targeting strategies and creative testing frameworks to improve response and ROAS.
Work closely with web and CRO teams to improve conversion rates at the top-of-the-funnel through paid customer acquisition.
Technical and Experienced Digital Marketing Leader
Proven track record of driving revenue growth and optimizing digital marketing initiatives.
10+ years relevant experience with hands-on digital marketing and ecommerce experience, preferably for B2B SaaS or ecommerce, across a variety of channels including SEM, affiliates, display, and paid social with budgets over $5M.
Proven success developing and implementing integrated digital marketing initiatives with measurable results.
Experience with general B2B marketing SaaS solutions to small, mid-sized, and enterprise level businesses
Experience and proven ability to skillfully and confidently grow digital function to support company revenue and growth goals.
Experience creating multi-channel, multi-touch attribution infrastructure and leveraging that data to improve channel performance.
Extensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google Adwords, Bing, Google Display, Facebook, and other display networks.
Deep familiarity with leading 3rd-party digital marketing execution platforms, agencies and content management providers