We are trying out a new approach for creating narratives and thought leadership for the Global Clients and Categories team, based in EMEA. This approach involves starting with a client-first model of building thought leadership marketing, brand and communication strategies. This is the opposite of the current approach of taking scaled narratives and trying to adapt them to GCC clients. The new approach requires that there is one person who leads the analysis, gathering insights, digging into marketing and brand strategies available to clients, and helps the Strategy Head/ Lead with these. The objective would be to create a good number of these strategies and narratives to have impact.
Brand Strategist – contractual – 1 year
How we are organized and structured for our top clients:
We have a dedicated sales team (called the Global Client and Category, or GCC team) for our top layer of marketers – who tend to be the top multinational marketing companies in the world. These are the world’s most sophisticated marketers, who we are proud to have strong and growing partnerships with. Our ambition is to keep strengthening our strategic and long term partnerships, and help our clients become better and better marketers in the current transforming landscape. This means that we don’t just try and help them with products and solutions at an operational level, but also provide thought leadership, points of view, activations and programs that help address some strategic questions that our top global marketers face. (For example, how can we do influencer marketing better? How does online video work? What can we learn about purpose led branding?)
We have recently bolstered its GBM department with a dedicated and focused team that will work with the GCC Team (apologies for the acronyms!) The ambition is to strengthen our partnerships with the top marketers of the world. Our new team is responsible for thought leadership, strategy and activation at a global level. However, rather than take a geographical view of the world, we take a vertical-led view of the world, as this is what unites a lot of our clients who have similar challenges and opportunities. The top three verticals we will service are CPG (or FMCG), Autos, and Digital Natives (or Digital Disruptors). For each vertical we have a Strategy Lead, who are senior industry leaders with rich experience in working with, or for, the largest and best global marketing companies in the world.
Responsibilities and Deliverables:
We see ourselves as an irreplaceable marketing and strategic partner for upstream marketing and brand building challenges, over and above our day to day relationships. To this end, we are looking for a Brand Strategist in the Strategy team, tasked with developing thought leadership, strategies, points of view, tools and frameworks and more, particularly in the CPG, Auto/ Retail and Digital Natives Business verticals. The preferred candidate will serve as a researcher, analyst, and story-teller for the team, working with their strategy lead. They will be creating narratives that help drive the relationship between us and and our clients at a global level.
The successful candidate must have experience in developing points of view and opinions on critical brand and business issues, and in tuning those into compelling narratives that make sense of complicated products and choices. The candidate must thrive in fluid, cross-functional working and have strong understanding and empathy for global businesses and the people that run them.
Your responsibilities will include doing research and analysis on critical business and brand marketing issues, and come up with, in partnership with the Strategy Lead, compelling narratives and points of view. These points of view aim to drive the quality of marketing for our global clients up, and not only help them do better marketing, but help marketing become better.
Your deliverables will include, but not be limited to,
- Research and compelling analysis, covering the depth and breadth of knowledge the organization can access, on key strategic areas.
- Thought leadership, strategies and points of view on areas important to the team – your deliverable will be to contribute and co-author in these, but authorship will be welcomed and encouraged for your development.
- Adapt existing sales materials/collateral to make them fit for purpose for our requirements.
- Make new & existing sales materials/narratives/ decks easy for global client partners to find and use.
Skills and Experience Required:
You will be skilled at brand strategy – ideally global brand strategy, especially in the verticals mentioned above. Your skillset must also include the ability to have an external perspective and do qualitative and quantitative analysis, in order to drive powerful implications, recommendations and arguments. You must also be skilled at working with several cross-functional team members, especially in large matrix organisations.
Your background may likely be from brand management or agency side, where you have worked for large, multinational brands and ideally have been involved in strategy development. You will have 5 or more years of experience in this field.
Some of your skills will also include:
A client-centric mindset, understanding the biggest commercial issues facing large global businesses.
The ability to create a compelling business story from diverse source material.
Action-oriented, gets things done by themselves as well as with others.
Good project management.
Able to navigate and influence a complex organization to get the resources they need.
Experience working with/for the global leaders of large multinational businesses.