Vitamin T has an EXCITING opportunity for a B2B Field Marketing Manager in Fort Worth, TX!
We will only consider candidates that live in the immediate Dallas/Fort Worth Metroplex.
Develop and execute integrated demand generation plans that include email, nurture programs, webinars, content syndication, social media and other channels.
Increase top of funnel leads, monitor and improve program performance and manage conversion rates throughout the marketing and sales funnel.
Consistently monitor and report on KPIs, working with Marketing and Sales leadership to implement, monitor and countermeasure as needed.
Participate in interlock meetings with the Business Units to prioritize new systems and aftermarket campaigns that align with business goals.
Develop and implement pipeline acceleration programs jointly with sales
Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities
Develop and implement target account strategy to support account-based selling and account based marketing (ABM) campaigns
Communicate and educate the sales team regarding new and planned marketing activities
Hold regular campaign performance meetings with sales to track progress toward goals
BS in marketing or business, or comparable education/experience, MBA preferred
Background / Experience:
Eight or more years in B2B marketing
Four or more years of field marketing leadership experience
Proven experience working with sales teams and delivering programs that drive awareness and sales; previous sales experience is a positive
Ability to demonstrate track record of success in all key areas of responsibility
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Ability to consistently produce results on time and within budget
Ability to align tactical plans with strategies
Inbound marketing strategy/execution experience
Familiarity and practical experience with the Sirius Decisions Integrated Campaign Framework and Demand Waterfall is a plus
Leadership and initiative to drive business objectives
Ability to understand decision impact on other areas of the business
Strong oral/written communications skills
Strong consultative marketing approach in order to effectively engage with sales and channel partner community
Understands how to use social media in an overall demand creation approach
Ability to direct content building required for complex demand creation
Can learn quickly and communicate effectively in a fast-paced environment
Target segmentation analysis, budgeting and building business cases for new customer acquisition
B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
How to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
Demand creation performance measurement, including the SiriusDecisions Demand Waterfall
How to market to a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)