Browse Jobs

Connecting you with the best creative freelance, permanent, and contract-to-hire roles is our job. Let us help you find yours! Need help with roles? Check out our job descriptions

Customer Marketing Manager


Aug 09, 2019

Fort Worth, TX

Temp To Perm

Agent: George S.

Job #: 150868

Salary: up to $70k/year

Job Description

Vitamin T has an EXCITING opportunity for a B2B Customer Marketing Manager in Fort Worth, TX.

We will only consider candidates that live in the immediately Dallas/Fort Worth Metroplex.

Strategic Responsibilities: 

  • Build rapport with customers to increase software utilization, referrals, and cross-sell and upsell opportunities 
  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, onboarding and ongoing nurture campaigns 
  • Connect with customers to ensure continued education and success throughout the relationship lifecycle 
  • Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc. 
  • Help marketing and sales meet business objectives (cross-sell, up-sell, migration, retention bookings targets) by building and executing successful customer marketing campaigns 
  • Measure the success of your campaigns by reviewing and reporting on results 

Tactical Responsibilities: 

  • Compose and send customer emails 
  • Create customer newsletters and onboarding materials 
  • Assist in organizing and running webinars 
  • Educate customers about products and services 
  • Target happy customers for upsell, cross-sell, and advocacy opportunities  
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates 
  • Review, and report on customer satisfaction surveys to drive change throughout the organization 
  • Develop a customer lifecycle campaign program and work with marketing operations and support to implement 
  • Create marketing content for account management/customer success to help at-risk customers with training 
  • Provide product feedback given by advocates to the Product Management team 


  • Experience working in a previous customer marketing role 
  • Expert in B2B marketing automation and demand generation 
  • Proven track record of successfully building demand programs from scratch and measuring and improving effectiveness of cross-sell and up-sell demand generation efforts 
  • Excellent communication skills 
  • Demonstrated self-starter 
  • Hands on experience using Pardot and Salesforce is a plus 
  • Bachelor’s degree required, MBA a nice to have 


  • Skilled in Asana, Marketing Automation (Pardot) and Salesforce (CRM) campaign setup/tracking 
  • Proven experience working with sales teams and executing campaigns that drive pipeline and sales 
  • Metrics, results driven; able to measure impact and ROI 
  • Ability to understand decision impact on other areas of the business 
  • Strong collaboration skills (collaboration required with creative services, content, and digital) 
  • Strong oral/written communications skills 


  • Self-starter  
  • Constantly measures ROI and impact of marketing campaigns 
  • Highly organized 
  • Flexible, with strong business sense 
  • Can execute on a number of tasks simultaneously

Want more details about this and other opportunities?
Meet George Strippoli!