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Content Specialist

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Aug 09, 2019

Walled Lake, MI

Permanent

Agent: Mary Beth S.

Job #: 150856

Job Description

SUMMARY

Our client is looking for an experienced copywriter that has the passion to create impactful content through unique styles and tones to develop the right mix of content and drive customer engagement. This person will be the go-to person on the team for website, blog, digital ads and social content.

RESPONSIBILITIES:

  • Create, edit, and proofread copy and digital content for a wide variety of media, including websites, digital advertising, social media, and blogs
  • Work with teams to make recommendations on ways to update website architecture, content, and other factors to help improve leads
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Develop content strategies, research trending topics, and write/edit content 
  • Maintain appropriate tone in writing, adhering to client’s branding/style guide
  • When editing, check for errors in grammar, punctuation, and style
  • Deep understanding of their clients, industry, competitors and audience that they are looking to attract
  • Craft content to specific audiences and look for content that is relevant
  • Conduct market research and understand SEO strategies
  • Create and manage an editorial calendar
  • Gather assets and post blog posts and pictures

QUALIFICATIONS:

  • Copywriting: At least 2 - 5 years of experience (Required)
  • Digital Marketing: 2 - 5 years (Preferred)
  • WordPress: 1 year (Optional)
  • Creative software skills (Photoshop a plus)
  • A developed eye for recognizing high-caliber content
  • Intense attention to detail without compromising speed in execution
  • Critical thinker and problem-solving skills
  • Team player with great interpersonal and communication skills
  • Organized and able to manage time efficiently
  • High sense of urgency, motivation and positivity, and strong work ethic 
  • Special projects (as needed)

Client Description:

Our client is a leading Michigan enterprise software company who believes that success is achieved through the pursuit of excellence in customer and employee relations. They strive to exceed expectations by providing exceptional products and services that are innovative, affordable and meet the needs of their service industry partners. They are a respectful, family-friendly company that is proud of their culture and the dedication and longevity of their employees. 

Want more details about this and other opportunities?
Meet Mary Beth Schultz!