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Media Planning Manager

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Aug 09, 2019

London

Permanent

Agent: Daniel S.

Job #: 150845

Salary: £65k to £70k DOE

Job Description

Media Planning Manager

Central London

£65k to £70k

I am working with a leading travel provider to find them a Media Planning Manager. The Media Planning Manager will;

  • Manage Media Spend and ensure it delivers against the commercial plan
  • Build a media plan for each year across all their key markets and
  • Drive customers through the purchase funnel
  • Optimize the always on digital leads acquisition
  • Make the most of the data available to build optimized and personalized customer online journeys.
  • Use the DMP to develop segmented audiences to drive specific messages and campaigns
  • Work on tools and ways of working in order to change era in the way they buy digital media and to enter the new era of personalization.
  • Closely manage the media and creative agencies.  
  • Recommend and manage the production and implementation of personalized lead digital campaigns to fit the markets/audiences needs and specificities. Both in terms of creative and media planning.
  • Report and analyze results on all those actions and to optimize continuously the actions plans accordingly.
  • Manage and optimize the acquisition media and production budget.  

Essential

  • Educated to degree level
  • Solid reporting and analytical skills. Ability to drive insight from numbers and qualitative analysis
  • Ability to adapt in a fast moving and technical environment.
  • Project management skills. Both as a project leader or a project team member.   
  • ‘Team player’ able to work with others in an easy and supportive manner, yet remains focussed on own objectives.
  • Ability to lead team
  • English mandatory. French a bonus

 

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