My client, a world-class travel company is looking for a Senior Content Strategist to join the digital team and support the web redesign and content simplification project.
Reporting directly to the Head of Digital for this project, you will also work closely with the product owner, content production team and agile team leading the web redesign.
What will you do as Senior Content Strategist:
Lead the web simplification project and define the content architecture for the homepage and key landing pages.
Review each content areas purpose, define a happy path for conversion or other event and commission content creation accordingly.
Support teams to bring a step-change in how we manage content on the site, making it more existing and inspiring for our customers.
Review the content pages and optimise / simplify content production, while considering the impact on SEO and contribution to key KPIs.
Develop toolkits and guidance / governance to help the content production team publish content more effectively and to drive advocacy for our products and brand.
Work closely with product owners and product specialist to mitigate impact of CME (Content Management System) migration.
A bit about you…
o Significant management experience leading content production team - at least 5 team members
o Previous experience leading website redesign would be a plus
o Excellent leadership skills, able to coach and mentor teams through change
o Experience of using analytics data, user feedback, and user research to define or refine content so that it best meets user need
Unfortunately, only successful applicants will be contacted due to the volume of applications.