We're looking for a full-time Web Marketing Manager with solid Google Analytics experience.
Must be able to work on-site in Richardson, TX
Monday - Friday (standard business hours)
Full-time (90 day temp to hire through Vitamin T)
The Web Marketing Manger’s primary goal is to maintain and optimize our client's website and other digital properties. The role will be responsible for ensuring the site is compatible with various browsers, hosting is optimized for speed, adheres to all accessibility requirements and any site issues are addressed immediately. The Web Marketing Manager will interface with the marketing and content teams to ensure structure, design and search/ SEO support company initiatives. Ideal candidate will be analytical and metrics driven with a proven track record of significantly enhancing digital footprint and web performance.
Must be a detail-oriented, well-organized, and a deadline-conscious individual with excellent written and verbal communication skills. Experience with various web content management systems -- specifically Drupal – is critical. A working knowledge of HTML and CSS is necessary preferred plus experience in analytical reporting and understanding basic back-end SEO elements. Must be a strong team-player, self-motivated and have the ability to manage multiple projects in a fast-paced environment.
RESPONSIBILITIES AND FUNCTIONS
Manage the design and layout of all web content, applications, and web related services in Drupal platform
Create and own digital marketing dashboards and provide regular reporting. Enhance existing metrics and establish new metrics and KPIs as appropriate
Present performance metrics to marketing leadership on a recurring basis
Partner with key stakeholders to deliver creative, data-driven web marketing content and activities
Support web content and assets such as Blogs, RSS/News feeds, video, and social networking services and their associated APIs (if applicable) as it relates to the website
Analyze and assess existing and emerging technologies to determine relevance to existing web environments.
Perform maintenance, administration, enhancement and integration of web-based service integrations such as Hubspot, Salesforce, and JiffleNow.
Perform reviews and audits for website and online content for relevance, compliance, and regulations/policy. i.e., software assessments, standardization assessments, and site structure assessments
Manage back-end SEO elements such as, robots.txt, metadata, site speed optimization, google analytics, etc.
Oversee any website related projects both for conversion optimization as well as ranking/SEO/etc., and user experience.
Responsible for ongoing enhancements and development of the website to support features and functions consistent with company brand and lead generation requirements.
Maintain, improve and translate content globally
Proven experience as web manager in Drupal or similar content management system
Experience with data driven analytics and reporting using Google Analytics or similar
Deep understanding of the best practices and inner-workings of technology & tools used to track and drive high-performance for SEO, SEM, and paid advertising
Familiarity with the latest digital trends, best practices and methodologies
Previous experience with development of SEO, content categorization/structure, and content development, distribution and measurement
Familiarity with web standards and browser development tools in Chrome, Safari, Firefox – and ability to test and resolve cross-browser issues
Strong troubleshooting and analytical knowledge
BS/BA in Computer Science, Design, Marketing or a related field is preferred
Helpful to have: Adobe Photoshop, Illustrator and InDesign