Our client is looking for a Product Marketing Manager to be a strategic advocate. Reporting to the Marketing Director, you will work with several cross-functional teams to present the benefits of our client's solutions and services. You will work closely with the product development team to accurately communicate product enhancements and new product development to targeted audiences.
What you'll do:
Develop external communications content (e.g. product updates to clients, sales presentations, product videos, website copy, blog posts, case studies, eBooks, white papers) that resonate with clients and prospects and demonstrate benefit and value.
Create internal communications to train and enable sales, account management, support, and marketing teams on new product features and benefits.
Manage the TAM (Total Available Market) analytic model and market penetration analytics for our client's solutions.
Lead the new product introduction/launch for all new features, solutions, and services.
Develop a deep knowledge and understanding of the manufacturing industry to connect our client's solutions to buyer needs.
Promote our expertise, products, and solutions at industry trade shows and events.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Perform ongoing competitive analysis and communicate results with internal team
What you bring to the table:
Minimum 5 years experience in B2B product marketing
Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting in this role
BA/BS degree in business, communications, sales, or marketing
Strong project management skills and promote urgency
Ability to think strategically, creatively, and opportunistically
Prefer working in a fast-paced, cross-team capacity.
Self-starter with the ability to work with minimal supervision
Ability to work on multiple projects and deliverables simultaneously
Proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook