Our client, rated #1 in their industry, is seeking an exceptional Chief Content Officer who is skilled with people and an expert in developing and implementing an effective digital content strategy, understanding content’s critical role in the digital customer experience ecosystem. Our mission is to provide customers with educational and conversion-focused content that supports the overall customer journey, enabling them to make informed decisions related to long-term care. The ideal leader will be experienced using data-driven strategies to develop, enhance, and direct content strategy that serves the business goals. Success in this role will lead to increased conversions and traffic from online channels that result in driving revenue and contribute to the company’s financial targets.
The Chief Content Officer has the unique opportunity to define vision for the company's content creation across all digital platforms. You will provide leadership and direction to a growing, talented team of content producers, editors and copywriters, as well as be a collaborative partner to the Senior Management team to establish strategic direction and ensure that the Content division is supporting the organizational goals and mission. You will always be striving to stay ahead of trends in content-creation while identifying and forecasting future growth opportunities, working across department leadership to develop business plans for emerging content opportunities. As the content strategy leader, you will establish standards and procedures that evaluate and hold accountable high-quality content-making and content delivery talent.
Provide content revision/creation recommendations that help the business achieve strategic revenue goals that is based on competitive assessments, audience segmentation, SEO data, and site metrics.
Audit content to provide actionable insights that reduces bounce rate and improves time on page.
Develop comprehensive information architectures, content models, wireframes and business rules for meaningful content experiences.
Ideate content topics with other departments to increase traffic and enhance user engagement.
Identify and prioritize opportunities for improvement in conversions along the customer journey.
Identify and document the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys.
Establish content goals and performance metrics with a view to ongoing content optimization.
Walk stakeholders at multiple levels through business recommendations (cost-benefit, invest-divest, forecasting, impact analysis) to drive more leads and conversions for the business.
Formulate with internal stakeholders a roadmap of editorial activity driven by analyses to deliver measurable improvement in funnel metrics over time.
Champion customer experiences at all touchpoints using internal funnel metrics data.
Create and/or implement an editorial calendar to align site releases with any product launches, promotions, and more
Required Skills and Competencies:
B.S. Degree in English, Journalism, Communications, or applicable field is required.
MBA or an advanced degree is preferred.
7 years or more of proven experience driving successful content initiatives that drive traffic, drive engagement, and drive conversion for brands.
Experience with content management systems, digital asset management, databases and SEO best practices
Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions. Skilled at learning and applying new technology tools.
Highly collaborative: Able to work across functions, geographies, and organizational levels to develop solutions; engages and involves key stakeholders.
Effective communicator: Clearly communicate needs, results, and recommendations to stakeholders across the organization.
Superior oral and written communication skills and an ability to develop content that aligns with multiple customer segments.
Expert experience in running teams responsible for writing and revising content, sourcing and aggregating content, and negotiating partnerships and relationships with third parties.