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Perm - Head of Marketing - £75k-£90k

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Aug 02, 2019

Hertfordshire

Permanent

Agent: Daniel S.

Job #: 150560

Salary: £75k to £90k DOE

Job Description

Head of Marketing

Hertfordshire (easy commute into London)

£75k to £90k DOE

Permanent

I am working with a leading and reputable retail giant to find them a Head of Marketing. You will support and influence the design of the Marketing strategy which will help increase market share, market shopper penetration, brand awareness and footfall.

Key Responsibilities;

  • Responsible for implementing the Country and/or Brand marketing plans – ensuring the plans and activity are appropriate, impactful and drive footfall and sales.
  • Partner with cross-functional management teams in Country/Brand to ensure that marketing is engaging, influencing, measurable and supporting all relevant activities and goals  
  • Work within European framework and operate across multiple internal Centres of Expertise, namely media & digital, CSR, social media, public relations, gift cards, brand & creative, production and consumer insight to build robust and measurable marketing plans. You will be accountable for demonstrating local ROI.
  • Develop and nurture the local Country and/or Brand marketing team – provide relevant training and development and clear KPI’s, PDP’s and Goals aligned with the business goals – reviewed on a quarterly basis to manage process.
  • Work with the Centre of Expertise to manage our local agency partners to implement local marketing plan – on time and on budget.
  • Manage the country Marketing Budget, maximising the efficiency of the marketing funds by leveraging pan-European assets.
  • Manage marketing plans that support the local new store openings, refurbishments and relocations programme.
  • Participate in pan-European marketing team meetings and build excellent informal relationships with peer marketers
  • When and where necessary, maintain direct relationship with ecommerce team to ensure that the brand vision is delivered and marketing know-how and costs are leveraged wherever possible.

Key skills, knowledge, experience

  • Fluent in English – proven excellent writing and presenting skills.
  • International experience, preferable gained in a multi-channel environment.
  • Experience of working within a pan-European matrix business.
  • An innovator with commercial pragmatism at the core.
  • Successful track record in brand development and local implementation.
  • Budget, project and stakeholder management experience.
  • Minimum 7 years marketing experience.
  • A love of retail.

Want more details about this and other opportunities?
Meet Daniel Seymour!