I am working with a leading and reputable retail giant to find them a Head of Marketing. You will support and influence the design of the Marketing strategy which will help increase market share, market shopper penetration, brand awareness and footfall.
Responsible for implementing the Country and/or Brand marketing plans – ensuring the plans and activity are appropriate, impactful and drive footfall and sales.
Partner with cross-functional management teams in Country/Brand to ensure that marketing is engaging, influencing, measurable and supporting all relevant activities and goals
Work within European framework and operate across multiple internal Centres of Expertise, namely media & digital, CSR, social media, public relations, gift cards, brand & creative, production and consumer insight to build robust and measurable marketing plans. You will be accountable for demonstrating local ROI.
Develop and nurture the local Country and/or Brand marketing team – provide relevant training and development and clear KPI’s, PDP’s and Goals aligned with the business goals – reviewed on a quarterly basis to manage process.
Work with the Centre of Expertise to manage our local agency partners to implement local marketing plan – on time and on budget.
Manage the country Marketing Budget, maximising the efficiency of the marketing funds by leveraging pan-European assets.
Manage marketing plans that support the local new store openings, refurbishments and relocations programme.
Participate in pan-European marketing team meetings and build excellent informal relationships with peer marketers
When and where necessary, maintain direct relationship with ecommerce team to ensure that the brand vision is delivered and marketing know-how and costs are leveraged wherever possible.
Key skills, knowledge, experience
Fluent in English – proven excellent writing and presenting skills.
International experience, preferable gained in a multi-channel environment.
Experience of working within a pan-European matrix business.
An innovator with commercial pragmatism at the core.
Successful track record in brand development and local implementation.
Budget, project and stakeholder management experience.