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Digital Growth Marketing Manager - Paid Social

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Aug 01, 2019

central London

Freelance

Agent: Shana H.

Job #: 150478

Salary: £70k plus possible bonuses, all meals...

Job Description

Duties: Digital Growth Marketing Manager - Paid Social 

11 month fixed term contract to be extended or go perm

up to £70k plus bonus bi-annual bonuses, paid holiday, all meals and many other perks

Our marketing team is looking for an experienced Digital Marketing and Growth Manager focused on Paid Social. Our Business solution is an enterprise communication & collaboration platform that is changing the way the world works. Launched in 2016, Workplace is growing quickly, with thousands of companies around the world now using Workplace to connect their employees and work seamlessly across teams and geographies. In this role you will help lead our global paid social campaign strategy and build a roadmap for multi-year growth. You will collaborate with design and development teams to optimize copy and landing page performance. This role is supported by an agency for planning and execution. Responsibilities 

Design and scale our paid social program by leveraging a combination of channels and tactics to drive quality lead volumes and scalable multi-year product growth 
Optimize global investments across social platforms and programs with a focus on customer acquisition and return on ad spend 
Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer’s journey 
Collaborate with cross-functional teams to create holistic, full-funnel growth roadmaps, develop A/B & multivariate optimization plans to deliver performance improvements 
Extract and deliver insights to other teams such as product marketing and product management on what resonates and what performs in market 
Support integrated campaigns with innovative approaches to direct response and brand awareness advertising 
Partner with regional marketing, content, product and website teams on development and implementation of a coordinated multi-channel customer acquisition strategy 
Develop a deep understanding of our product, audience, and their buyer journey 

Skills: 
5+ years of performance marketing, preferably in B2B SaaS environment 
Experience managing, agencies, and a deep expertise in social / digital marketing 
Proven track record of delivering multi-year business growth through scaling paid social campaigns 
Strong business acumen and quantitative analytical skills 
Exceptional communication, problem solving, and project management skills 
Strong cross-functional collaborator 
Comfortable in ambiguity and able to forge a path ahead 

Keywords: 
Education: BA/BS degree preferred 
Skills and Experience: 
Required Skills: 
B2B 
DIGITAL MARKETING 
SAAS 
FACEBOOK MARKETING 
Additional Skills: 
ADVERTISING 
BRAND AWARENESS 
BUYER 
BUYING/PROCUREMENT 
DIGITAL CAMPAIGN 
OPTIMIZATION 
PROBLEM SOLVING 
PRODUCT AWARENESS 
PRODUCT MANAGEMENT 
PRODUCT MARKETING 
PROJECT MANAGEMENT 
QUANTITATIVE 
QUANTITATIVE ANALYTICAL 
SOFTWARE AS A SERVICE 

Client Description:

 

The B2B Solution of the largest Social Media Company in the world

 

 

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Meet Shana Hector!