Leads all national television media planning and buying activities; involved in setting strategic direction; developing plan; selecting networks/stations to achieve objectives within a predetermined budget; negotiates plans and buys; supervisors junior staff members; maintains professional and client contact.
Confers with media director, clients, and/or brand team to establish objectives and strategies for television advertising campaigns.
Evaluates networks and station mix to determine which would most effectively reach the target audience.
Evaluate all plans/buys by analyzing cost efficiency, reach and frequency, impressions delivery and other strategic goals (e.g., sponsorships and value added).
Summarizes quarterly television buys in client facing document.
Assists Sr. Director and SVP in gathering information and preparing annual communication / media plans.
Builds strong, positive relationships with media sales representative and responsible for being expert in programming and demographic viewer profile across all networks.
Keeps current on media trends especially in the addressable TV and OTT realms. Attends annual upfront presentations to stay abreast of marketplace opportunities.
Supervises stewardship of all television buys (including Addressable and OTT), tracking spend against goals (budgetary, GRP’s, CPP, CPM etc.)
Analyzes media plan results against stated objectives and collaborates on reports that summarize results, insights and recommended optimizations.
Mentors junior members of the department and oversees projects as needed.
Bachelor’s degree in marketing, communications preferred
6+ years of Television media buying and planning experience (Direct response experience a plus)
Experience in National Cable preferred
Spot TV buying experience a plus
Proficiency with media/tv buying tools (i.e. Nielsen NTI along with Strata)
Proficiency with media/TV planning tools (i.e. ISpotTV, Nielsen Media Impact, AdIntel), SQAD and MRI/Simmons)
Strong mathematic ability with proficiency in excel and power point required.