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Supervisor, National TV Planning and Buying

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Jul 29, 2019

Glastonbury, CT

Permanent

Agent: Jody M.

Job #: 150328

Job Description

Leads all national television media planning and buying activities; involved in setting strategic direction; developing plan; selecting networks/stations to achieve objectives within a predetermined budget; negotiates plans and buys; supervisors junior staff members; maintains professional and client contact.

RESPONSIBILITIES:

  • Confers with media director, clients, and/or brand team to establish objectives and strategies for television advertising campaigns.
  • Evaluates networks and station mix to determine which would most effectively reach the target audience.
  • Evaluate all plans/buys by analyzing cost efficiency, reach and frequency, impressions delivery and other strategic goals (e.g., sponsorships and value added).
  • Summarizes quarterly television buys in client facing document.
  • Assists Sr. Director and SVP in gathering information and preparing annual communication / media plans.
  • Builds strong, positive relationships with media sales representative and responsible for being expert in programming and demographic viewer profile across all networks.
  • Keeps current on media trends especially in the addressable TV and OTT realms. Attends annual upfront presentations to stay abreast of marketplace opportunities.
  • Supervises stewardship of all television buys (including Addressable and OTT), tracking spend against goals (budgetary, GRP’s, CPP, CPM etc.)
  • Analyzes media plan results against stated objectives and collaborates on reports that summarize results, insights and recommended optimizations.
  • Mentors junior members of the department and oversees projects as needed.

 

EXPERIENCE:

  • Bachelor’s degree in marketing, communications preferred
  • 6+ years of Television media buying and planning experience (Direct response experience a plus)
  • Experience in National Cable preferred
  • Spot TV buying experience a plus
  • Proficiency with media/tv buying tools (i.e. Nielsen NTI along with Strata)
  • Proficiency with media/TV planning tools (i.e. ISpotTV, Nielsen Media Impact, AdIntel), SQAD and MRI/Simmons)
  • Strong mathematic ability with proficiency in excel and power point required.

Want more details about this and other opportunities?
Meet Jody Mousseau!