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Insight and Analytics Manager

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Jul 26, 2019

London

Permanent

Agent: Kelsey H.

Job #: 150289

Salary: £47-67k

Job Description

Insight & Analytics Manager 

Exciting new opportunity for insights and analytics enthusiasts!

I am currently recruiting for an Insight & Analytics Manager for a multinational retailer with offices based in Watford.
  
The Insight & Analytics Manager will:

  • Provide accurate and timely management information
  • Focus on understanding online customer behaviour and engagement through the use of website and customer data and
  • Support business development with insightful analysis and recommendations across the e-commerce function. 


The role is pivotal in driving performance across the Ecommerce business, ensuring expert analysis of actual customer interaction with the website and facilitating understanding of Key Performance Indicators (KPIs) that are impacting overall online performance against target. 
  
The main areas of focus will be customer behaviour as understood through customers’ interaction with the website, focusing on factors such as size availability, freshness, variety and mix of product, and their impact on the customer journey. 
 


Key Responsibilities 

  • Use data-driven insight to deliver improved online customer engagement through 
    the use of onsite behavioural data 
  • Identify pinch points and key areas for optimisation along the online customer 
    journey 
  • Keep updated with leading market practices to integrate into future roadmap 
    development and inform online strategy 
  • Work alongside Marketing Analytics team to refine, develop and report on online 
    customer segmentations in order to deliver insight and inform the online 
    customer strategy 

 

Skills & Experience

  • Bachelor’s Degree or equivalent in Engineering, Mathematics, Computation, 
    Economics, Business or Finance 
  • Strong experience of Google Analytics – including setting up filters, segments, 
    goals and dashboards (and/or other website analytics systems) 
  • Highly numerate with a high standard of accuracy with data and commercial 
    awareness of its usage 
  • Innate curiosity about consumer behaviour and ability to derive insights from 
    complex data sets to recommend improvements to business 

Want more details about this and other opportunities?
Meet Kelsey Hoare!