Vitamin T's client, a major national retailer, is looking for an SEM Analyst to join their team. This role will be vital to understanding the client's paid search performance and identifying opportunities to improve effectiveness in the channel.
Title: SEM Analyst
Hours: Full-time, 40 hours per week
Location: Onsite in downtown Richmond, VA (no remote candidates)
Duration: 3 months with potential to extend indefinitely
The SEM Analyst will be responsible for delivering actionable consumer insights and behavioral metrics that help the organization:
Understand how paid search influences consumers shopping online
Identify opportunities to leverage SEM to increase customer traffic to the client's website
Measure and improve profitability through the channel
Develop and enhance SEM strategies that meet evolving consumer needs
Design and manage research initiatives (campaigns, A/B tests) to understand how to increase customer traffic and profitability via paid search
Analyze data and translate results into clear and useful business insights
Consult with marketing partners on the implementation of SEM research/analysis recommendations.
Provide recommendations to optimize paid search campaigns based on data analysis
Create reports to influence strategic decision-making to key stakeholders
2+ years of relevant experience and a Bachelor's Degree in a quantitative major
Strong analytical thinker with a history of providing actionable insights and strategic direction
Prior experience with qualitative and quantitative research methods & reporting tools for SEM and other paid digital channels
Effective oral and written communication skills
Able to juggle multiple priorities simultaneously in a fast-paced environment. Strong project management skills will be critical to success.
Must be a collaborative team member, able to partner with cross-functional teams to deliver work
Proficiency with Google Analytics, Excel, PowerPoint, Statistical Analysis Software; Database experience required
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.