Vitamin T in Chicago is working with a Professional Services organization located in the loop. They are looking to bring on a PR Account Executive in a freelance capacity (targeting 3-6 months).
Typical Duties include:
Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients’ stories
Respond to phone calls and emails from journalists
Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate
Monitor media coverage and report results to the wider team and clients
Attend client events and industry conferences
Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page
Deliver analytics reports on social media, reporting on traffic, engagement and follower figures
Brainstorm fresh ideas for PR campaigns
Key Skills include:
English language fluency: You need to have excellent written and spoken English.
Copywriting skills: You need to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging copy.
Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.
Strong interpersonal skills: Whether it’s over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.
Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.
Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.
Resilience: You need to be ballsy enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection