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Digital Growth Marketing Manager

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Jul 19, 2019

Central London

Freelance

Agent: Shana H.

Job #: 150044

Salary: up £85k+ all meals+bonus eligible+hols

Job Description

Pupose of the Role: Manage PPC agency by drawing on past hands-on exprience, must be both strategic and analytical but no too far removed from the hands-on execution. 

What they are looking for... 
How many opportunities they have gotten for sales? 
B2B SAAS experience 
Paid search big part of deeper funnel looking at cost per opportunity, cost per customer...not top-level cpa's 
Growth mindset 
optimize channels and deliver results 

Things we're looking for...
Must understand the platform 
Deep dive into technical and critical thinking 
Excellent ways of working 
People who are collaborative and work well with others. 
Candidates who work well in an unstructured-environment 
Must be entrepreneurial 
Are able to work in matrix environments with reporting lines 
Must know Google ads platform-programmatic display is nice 
DoubleClick campaign manager essential 
Saas deeper funnel target- how to optimize towards sales 
Ways of working in an unstructured environment-complicated structure 
Must be very client-facing 
 

Our marketing team is looking for an experienced Digital Marketing and Growth Manager focused on Paid Search.  The solution is an enterprise communication & collaboration platform that is changing the way the world works. Launched in 2016, Workplace is growing quickly, with thousands of companies around the world now using Workplace to connect their employees and work seamlessly across teams and geographies. In this role you will help lead our global paid search campaign strategy and build a roadmap for multi-year growth. You will collaborate with design and development teams to optimize copy and landing page performance. This role is supported by a top-tier agency for planning and execution.

 

Responsibilities 

Design and scale our paid search program by leveraging a combination of channels and tactics to drive quality lead volumes and scalable multi-year product growth 
Optimize global investments across a advertising platforms (Google, Bing, etc.) and programs (e.g., paid search, remarketing, programmatic display advertising) with a focus on customer acquisition and return on ad spend 
Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations across the buyer’s journey 
Collaborate with cross-functional teams to create holistic, full-funnel growth roadmaps, develop A/B & multivariate optimization plans to deliver performance improvements 
Extract and deliver insights to other teams such as product marketing and product management on what resonates and what performs in market 
Support integrated campaigns with innovative approaches to direct response and brand awareness advertising 
Partner with regional marketing, content, product and website teams on development and implementation of a coordinated multi-channel customer acquisition strategy 
Develop a deep understanding of our product, audience, and their buyer journey 

Skills: 
5+ years of performance marketing, preferably in B2B SaaS environment 
Experience managing, agencies, and a deep expertise in search marketing 
Proven track record of delivering multi-year business growth through scaling paid media campaigns 
Strong business acumen and quantitative analytical skills. Forecasting experience is a plus 
Exceptional communication, problem solving, and project management skills 
Strong cross-functional collaborator 
Comfortable in ambiguity and able to forge a path ahead 
Proficiency in MS Office, Excel, SQL, and HTML 
BA/BS degree 

Keywords: 
Education: BA/BS degree preferred 
Skills and Experience: 
Required Skills: 
B2B 
DIGITAL MARKETING 
HTML 
SEARCH MARKETING 
DISPLAY ADVERTISING 
Additional Skills: 
MARKETING 
MS OFFICE 
SAAS 
SQL 
ADVERTISING 
BRAND AWARENESS 
BUYER 
BUYING/PROCUREMENT 
DIGITAL CAMPAIGN 
FACEBOOK MARKETING 
FORECASTING 
MICROSOFT EXCEL 
MICROSOFT OFFICE 
OPTIMIZATION 
PAID SEARCH 
PROBLEM SOLVING 
PRODUCT AWARENESS 
PRODUCT MANAGEMENT 
PRODUCT MARKETING 
PROJECT MANAGEMENT 
QUANTITATIVE 
QUANTITATIVE ANALYTICAL 
SOFTWARE AS A SERVICE

Client Description:

 

The B2B Solution of the largest Social Media Company in the world

 

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