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Field Marketing Manager

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Jul 11, 2019

Fort Worth, TX

Temp To Perm

Agent: George S.

Job #: 149764

Salary: up to $80k/year (DOE)

Job Description

Vitamin T has an EXCITING opportunity for a B2B Field Marketing Manager in Fort Worth, TX!

We will only consider candidates that live in the immediate Dallas/Fort Worth Metroplex.

Role/ Responsibilities: 

  • Develop and execute integrated demand generation plans that include email, nurture programs, webinars, content syndication, social media and other channels. 
  • Increase top of funnel leads, monitor and improve program performance and manage conversion rates throughout the marketing and sales funnel. 
  • Consistently monitor and report on KPIs, working with Marketing and Sales leadership to implement, monitor and countermeasure as needed. 
  • Participate in interlock meetings with the Business Units to prioritize new systems and aftermarket campaigns that align with business goals. 
  • Develop and implement pipeline acceleration programs jointly with sales 
  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates 
  • Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content 
  • Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities 
  • Develop and implement target account strategy to support account-based selling and account based marketing (ABM) campaigns 
  • Communicate and educate the sales team regarding new and planned marketing activities 
  • Hold regular campaign performance meetings with sales to track progress toward goals 

Education: 

  • BS in marketing or business, or comparable education/experience, MBA preferred 

Background / Experience: 

  • Eight or more years in B2B marketing
  • Four or more years of field marketing leadership experience
  • Proven experience working with sales teams and delivering programs that drive awareness and sales; previous sales experience is a positive
  • Ability to demonstrate track record of success in all key areas of responsibility 
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Ability to consistently produce results on time and within budget
  • Ability to align tactical plans with strategies
  • Inbound marketing strategy/execution experience
  • Familiarity and practical experience with the Sirius Decisions Integrated Campaign Framework and Demand Waterfall is a plus 

Skills: 

  • Planning/project management
  • Leadership and initiative to drive business objectives
  • Ability to understand decision impact on other areas of the business
  • Strong oral/written communications skills
  • Strong consultative marketing approach in order to effectively engage with sales and channel partner community 
  • Understands how to use social media in an overall demand creation approach
  • Ability to direct content building required for complex demand creation
  • Can learn quickly and communicate effectively in a fast-paced environment 

Knowledge: 

  • Target segmentation analysis, budgeting and building business cases for new customer acquisition
  • B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
  • How to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
  • Demand creation performance measurement, including the SiriusDecisions Demand Waterfall
  • How to market to a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)

Want more details about this and other opportunities?
Meet George Strippoli!